Creative B2B Marketing Ideas for 2018

By Marianne Chrisos - Last Updated on February 20, 2018

Better your B2B marketing with a few simple, creative ideas.  

Sometimes to compete in the busy, competitive world of B2B marketing, you need to think outside of the box. We often think of “marketing” in the traditional sense of using outreach methods to get attention and eyes on a brand that then translates to sales from an end-user. A commercial for dish soap is a good example of this – it shows an end user, the consumer, a product that will help solve their problems, growing consumer awareness for that product and influencing purchases down the line. This is B2C marketing.  

But businesses have problems that need solutions, too, and plenty of organizations have excellent solutions, products, and services, that would be useful to those businesses. They’re just not sure how to go about marketing them effectively because the traditional marketing ideas don’t seem to fit their audience or product.

Business to business marketing can feel like a real challenge, but with some research and creativity, you can turn your marketing efforts into a real success. Here are some great marketing ideas from B2B campaigns that have gotten the attention of their audience and made an impact.  


One of the best places to look for B2B marketing guidance is excellent B2C campaigns. Chobani is one such example They market directly to their consumers, but they use really compelling imagery on their Instagram that might also work for brands marketing certain products to businesses. One unique thing about their particular imagery set up is how it works on an individual level – beautiful photos – and on the macro level, where the pictures work together well in a full Instagram grid display. This kind of social media marketing could work well for brands like office furniture distributors and several other similar industries.


Xerox, a well-established B2B brand, knew it was known for very traditional products and very traditional advertising. They worked to create a rebrand to improve the perception of their company, as well as share the new product of their brand. They did this primarily by using YouTube, creating humorous, innovative videos that spoke directly to B2B brands.

The humor was a creative way to capture the attention of businesses in a new way – people didn’t exactly expect a brand associated with old-school copiers and fax machines to create bright, catchy, funny, short-form content videos, marketing them in a modern way, getting them directly in front of businesses. This kind of creativity helped give them an edge.  

Sometimes, when it comes to B2B marketing campaigns ideas, you can look at all the businesses around and ask yourself, “Why does this campaign speak to me? What about it is creative and catchy, and can I do something like that for my own business?” The world of marketing might be competitive and sometimes crowded, but that kind of competition can inspire the best creativity. Other campaigns can inspire creative marketing ideas for your own business.  When thinking about creating the best B2B marketing campaigns, remember the successes of businesses around you and allow them to help you create something great for your brand too

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a company near Dallas and contributing writer around the internet. She earned her master's degree in Writing and Publishing from DePaul University in Chicago and has worked in publishing, advertising, digital marketing, and content strategy.

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a c...

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