Our world today is saturated with content. From the time that we wake up to the moment we fall asleep, we are bombarded with more content than ever before. This bombardment of content has forced us to only focus on certain content and make decisions about which content we’d like to pay attention to and engage with. Due to the increasing amount of content, marketers are having to create more and more engaging and relevant content to not be overlooked. For marketers to get their messages seen by customers, they need to implement the right tools, find the right pathways, and get the right messages out to the public at the right time. The best way to achieve this is through content syndication.
When choosing content syndication, it is important for marketers to understand the difference between effective thought leadership and just promoting services and products. Prospects want to know the value and effectiveness of the content you provide. By connecting with customers through your ideas, you will create long-term customers in the future. What content you syndicate, how much, and when will all depend on your company goals and objectives.
Content syndication is useful because it’s an effective way to boost your reputation and improve your visibility. By publishing more content and pushing that content through various mediums, you create more chances to have potential customers engage with your business and consider becoming long-term clients. Producing valuable content is also a solid way to ensure your quality score remains high on SEO factors. This is because Google and other search engines rank sites based on original content and their algorithms rank original content that is in more places, on the first few pages.
Syndicated content leads to gated content which allows you to capture contact information like name, email, phone number, and even interests of potential prospects. With gated content, you can easily market to these prospects, generate leads, induce the value of the content, and separate interested prospects from ones that are just simply browsing. This is important because you can then target interested leads or prospects and these are the customers most likely to turn into sales.
Content syndication is extremely valuable because it gives your company a competitive advantage, produces quality results, offers more lead capturing, and offers more global reach. Bython Media, a leading company that offers a comprehensive way to help your business achieve content syndication, has compiled a whitepaper that explains not only what content syndication is and how it can benefit your company, but also how they can help you achieve content syndication.
Bython Media can help your business generate quality leads, target and engage the right audience, increase ROI, optimize the marketing sales funnel, and convert leads to customers with their successful content syndication plan.
Want to know more about the benefits of content syndication? Click the link below to watch a quick video and to download the whitepaper Is Content Syndication Right for You?