Marketers who understand psychology can use it for their company’s benefit. Today, marketers are constantly striving to engage with potential buyers and ensure that customers make quick buying decisions based on informed data and move faster through the sales cycle. How do marketers get to know solid insights from a customer? By capturing analytics of their buying behavior and delivering engaging content that plays along with the mindset of the customer.
This clearly indicates that there is a strong connection between marketing and psychology. The benefits are tremendous when we incorporate consumer psychology into marketing initiatives. One benefit is that it helps customers in their sales cycle journey to achieve their objective of buying a product or service. When this is accomplished, a marketer can achieve better conversions.
However, the definition of conversion changes from brand to brand. It also depends on the objective of each promotional activity. Conversion doesn’t mean a purchase every time. It can be a simple task such as reading an article, downloading a whitepaper, or maybe just a visit to your website.
An important element of consumer psychology is to inspire your customer to buy a product or subscribe to a service as well as to make the experience and process very simple and easy to use. For example, people don’t read email newsletters word for word. Hence, to encourage customers to take a buying decision, highlight that content which you think the customer should know. These are known as visual cues.
It is important for a marketer to get hold of the psychological cues that compel customers to take some action and take the entire customer journey in a holistic approach. This can be done by paying attention to implicit and explicit cues that are directional in nature. Over and above directional cues, there is emotion-driven based behavior. A typical customer will be proud of taking rational decisions. This is because they think they have evaluated multiple options and finally decided to go for a specific choice. However, the fact of the matter is that people subconsciously make purchasing decisions based on emotional factors.
These are the factors that indicate consumer psychology is now a pivotal component in marketing dynamics and it helps marketers to understand customer’s taste and preferences, buying behaviors, and the overall customer mindset.
Want to know why consumer psychology is so important in digital marketing? Click on the link below to watch a quick video and to download the whitepaper. Using Consumer Psychology in Digital Marketing