Marketing managers who use new media strategies come out on top.
Using social media for marketing is extremely beneficial for companies. New media is the best way to reach all types of generations and create brand awareness.
With new media marketing strategies developing constantly, marketing managers need to stay up to date with new media marketing trends. Social media marketing is the biggest new media marketing strategy that helps companies connect with their audience in more meaningful ways.
New Media Marketing Strategies
- Search engines
- Social media platforms
- Email marketing
- Online videos
- Online forums
- Websites and their content
Having a large web presence is necessary for companies today. Most people research online before making purchasing decisions. With the growth of popularity in social media platforms, companies who engage in meaningful ways with their audience, like marketing through social media, will come out on top. It is also important for a company to not only offer engaging content on their website but to make the website mobile friendly because many people use their smartphones to surf the web.
Email marketing campaigns are also excellent for marketing managers to use to send out promotions, product newsletters or even to re-engage with customers who haven’t engaged with the brand in a while. Online videos are an advantage for companies to show the product, how it works and even new ways to use the product the customer may not have thought of.
Advantages of New Media
- Wider customer base
- Competitive advantage
- Cost-effective
- Flexible options
There are many advantages of new media. The flexibility new media allows businesses to explore social media marketing plans, email marketing and even allowing employees to work from home over the internet. New media also allows companies to cut costs by producing content online. Small businesses have an advantage with new media because it costs them less to start their new business online with an online store than a physical store. New media reaches a wider customer base because the internet can reach around the world instead of just down the street. Internet marketing strategies provide a competitive advantage for any company willing to utilize them.
New Media Marketing Examples
For marketing managers who are not sure how to properly use new media to help create a successful marketing campaign, many things can be learned by looking at examples of how other companies have successfully used new media. Dacia, one of Europe’s fastest growing car brands, used Facebook to create brand awareness to customers. The advertisements, viewable on both desktops and mobile devices, were directed toward customers depending on where they were in the buying process. TVibes also used Facebook to gain loyal and engaged app users.
The creators of TVibes used Facebook to generate more leads, gain more sign-ups and gain more followers. Red Bull used Instagram to create awareness of the extension of their brand. Red Bull was able to boost awareness to the Australian market about their “Summer Edition” new flavor. They were more associated with the #thissummer hashtag trend than any of their competitors. GLU also used Instagram to increase the number of app installations of their new game, Diner Dash 2016. Girl Scouts, the over 100-year-old company, used Twitter to help increase their app installations. They succeeded in doing this with more than 19,500 app installations driven by Twitter.
New media is helping companies of all types, even companies that have been around for generations. When a company keeps up to date with new media emerging trends, that company connects with their audience in more engaging and meaningful ways. Especially when companies use social media marketing campaigns, they find that it is easier to reach a wider range of current and new customers and create brand awareness. New media is the best way to not only reach younger generations but all generations.
