Marketing in 2018 will require tons of data analysis and insights. Therefore, marketers not only need to be good at analytics but also must be equipped with reports that actually matter. Here are 8 reports that would actually benefit you:
#1. TOFU Lead Analysis
The top-of-funnel (TOFU) metrics are the first metrics you use to evaluate a program. TOFU lead analysis metrics include program investment, percent of new names, total successes, total targets, investment per target, and average demographic score.
#2. MOFU Opportunity Analysis
Once your leads start turning into opportunities, you must determine whether your programs are worth the investment. This includes tracking FT (first-touch) and MT (multi-touch) metrics such as program costs and successes and revenue generated.
#3. Program Channel Performance
Through the PCP report, you can determine the number of targets you have created per channel, as well as the cost per target, percentage of opportunities, and days of opportunities.
#4. Group by Vendor/ Channel for More Insights
This report is crucial if you have multiple paid programs running simultaneously. This helps you analyze all your different paid programs side-by-side for better insights.
#5. Content Program Performance
Through this type of report, you can analyze how your content is being accepted by audiences and what type of content is most effective with specific audiences. These insights can be used to create your content strategy.
#6. Content Impact Through First-Touch and Multi-Touch Analysis
In addition to determining how content performs on your paid channels, you will also want to get an overall picture of content performance across all of your marketing platforms. This report gives you a comprehensive overview of all of your marketing efforts.
#7. Opportunity Influence
Opportunity influence reports track touch points with decision-makers as well as touch points with influencers. This can help to determine the effectiveness of your marketing channels.
#8. Pipeline to Investment
Through the Pipeline to Investment report, you can track the FT opportunities and MT opportunities created from each channel. This gives you a better understanding of what works and what doesn’t.
With these 8 reports, you will be armed with all the data you need to get maximum benefit from your combined and individual marketing efforts.
Want to gain better insights into your sales and marketing processes? Click on the link below to watch a quick video and to download the whitepaper. Every Marketer Needs These 8 Reports