6 Successful B2B Lead Generation Strategies for Websites

by Marianne Chrisos - June 19, 2018
Marianne Chrisos

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a company near Dallas and contributing writer around the internet. She earned her master's degree in Writing and Publishing from DePaul University in Chicago and has worked in publishing, advertising, di...

Proven B2B Lead Generation Strategies

Are your B2B website lead generation strategies working for you?

Increase your B2B business base with these lead generation strategies.

Lead generation – the process of finding new prospects to convert into customers for your business – is a crucial part of business growth. This is especially important for B2B businesses. B2B businesses tend to have a longer sales cycle and so you want to make sure your pipeline for contacts and potential customers is full to give the sales team a list of people to be calling and emailing and introducing your business as a solution to.

For businesses asking themselves how to get B2B leads, here are some B2B lead generation ideas help you creatively and effectively reach more customers.

Make your content B2B friendly

Make sure that when you’re developing content, it speaks to your potential B2B audience. You want to ensure that not all your content is end-user focused if you’re a B2B and B2C provider, but that your B2B content is tailored as a solution for your B2B user. You can use marketing personas and marketing research to help discover your ideal B2B voice and personalize B2B content.

Consider cold emails

Adding on to the idea of personalized content is cold emails. You don’t have to wait for customers to find you – if your content is personalized and audience specific, you might find some traction in getting quality leads through cold email campaigns.

Change up your social channels

Social media might seem like a place where more B2C business and advertising happens, but there are plenty of good social outlets for B2B businesses to thrive and find their audience. Make sure you’re hitting all the major social channels, no matter your audience. Social media ad placement can be extremely targeted and the right people in an organization should be able to find you on Instagram as easily as LinkedIn.

Don’t be afraid to experiment

Depending on things like your budget and resources, you should encourage and empower your marketing team to experiment with different tactics to reach audience and build up your lead base. You shouldn’t necessarily throw all your resources behind creating gated content like whitepapers or all your budget behind paid search. B2B buyers are just as diverse and thorough in their research as B2C buyers.

Track results

Make sure you’re measuring your results. If you have gained a significant increase in leads based on one method or strategy, you want to make sure you continue to put some effort towards that and dump less of your budget into methods that have proven to be ineffective.

Partner with a B2B strategy specialist

There are times when it pays to invest in the pros. If you’re noticing that the amount of effort you pour into your B2B lead generation strategy isn’t producing the right leads or hitting the mark when it comes to number of quality leads generated, it’s probably time to hire a consultant or look at your B2B lead generation software options.

When it comes to B2B marketing and lead gen, it’s important to remember that lead generation methods and strategies can only be defined as successful when you know what your goals are. Make sure you’ve outlined how many leads you want to generate, what quality leads, and what an appropriate timeline for gathering those leads is when you’re evaluating the success of your lead gen strategy.

Marianne Chrisos

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a c...

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