Why are data visualization tools essential to the success of your organization?
Data visualization tools not only help organizations learn more about their customers but also which areas of their business they can improve upon.
To maintain the value of your Business Intelligence (BI) efforts, it is essential to have quality data visualization tools in your arsenal. Business intelligence tools have a wide range of capabilities, especially when it comes to visualizing data and using that data to improve your business. Data visualization not only allows you to learn more about your customers and how well your business is performing but it also helps you make better business decisions.
With data visualization tools, you can easily interact with your data and go beyond analysis. When you use tools to visualize data, you gain a better understanding of your data and are able to use that data in more practical ways that help you learn more about the effect of your business practices and your customers allowing you suit their needs better.
Data Visualization Tools for an Increased Data Usage Strategy
Data visualization tools are important because they democratize data and analytics making data-driven insights available to everyone throughout your organization. Tools to visualize data are easier to operate than traditional statistical software and earlier versions of business intelligence software. Now that you have a better understanding of why you need data visualization tools in your arsenal, let’s take a look at the top six tools used for visualizing data on the market.
Microsoft Power BI
Microsoft Power BI free data visualization tool is powered by Microsoft and offers an impressive usability. This tool offers top-notch data visualization capabilities and superior compatibility with your other Microsoft Office Products.
This data visualization tool is one of the most mature offerings on the market. This tool for visualizing data allows you to easily create charts, graphs, maps, and many other graphics and even offers a desktop app for visual analytics. With Tableau, you even have the option to visualize your reports online for on-the-go use.
Another free data visualization tool, Google Analytics is an exceptional platform for your website and mobile app analytics. One of the most popular tools to visualize data, Google Analytics offers connections to other platforms like Microsoft Power BI and Tableau Desktop. With the name recognition of Google, you’ll know you’re in good hands with this data visualization tool.
IBM Watson Analytics
This exceptional data visualization tool offers a strong analytics engine, as well as an excellent natural learning querying tool. As one of the best BI tools on the market, IBM Watson Analytics offers an accessible user interface, smart guidance features, fast analytics, and very robust natural language querying.
Salesforce Einstein Analytics Platform
This data visualization tool is designed for customer, sales, and marketing analyses. An excellent tool for visualizing data, Salesforce Einstein Analytics Platform was designed with general business users in mind and offers a solid return on investment (ROI). This powerful analytics platform offers many capabilities along with a natural language querying function and an ability to work with a wide array of partners.
This data visualization tool is a great option for general business users and doesn’t require excess knowledge of analytics software. Zoho Reports is very user-friendly, offers automatic report generation, and even offers impressive support availability. While this tool is not free, it is offered at a reasonable price.
As businesses generate more data than they ever have before, traditional data visualization tools are no longer adequate to help your business grow and succeed.