Learn how to use Twitter to benefit your business.
Twitter can be an excellent marketing tool if your brand uses it correctly. If you want to learn how to use Twitter for business in 2018, follow the tips below to properly promote your brand.
With over 232 million active monthly users, Twitter can be a powerful tool to help you market your business. This social media platform can be very beneficial to your marketing efforts if you know how to properly use it. Before you begin to use Twitter to market your brand, you need to create a Twitter social media marketing strategy to ensure that your marketing team stays on track and that your efforts align with your business goals and objectives. If you follow these tips, you will learn how to use Twitter for business marketing.
How to Use Twitter for Business
- Optimize Twitter Bio
Your Twitter strategy for business begins with optimizing your Twitter bio. The best way to optimize your Twitter bio is to make sure that your company’s voice is branded well. Tell your audience who you are and include a link to your company website or landing page. Also, it is mandatory that you have a consistent tone, so your audience clearly understands who your company is and what you do.
- Interact with Influencers & Experts
One of the most important Twitter guidelines for business is to use Twitter’s search tool to find like-minded people, customers, and influencers in your sector. Once you find like-minded people that relate to your industry, connect with them, and interact with them daily. Try creating a private Twitter list and add the top 50-100 influencers you wish to interact with and use a helpful tool like Hootsuite to make interacting with them daily much easier to accomplish.
- Involve Employees
Many professionals who have successfully used Twitter to help promote their brand agree that your first followers on your company’s Twitter page should come internally. Have your employees and colleagues follow your company’s Twitter page and be active by tweeting, retweeting, engaging and sharing user-generated content on behalf of your company. Remember though, inviting your employees to interact with the company’s Twitter page opens them up to the eyes of the public, so make sure they are being professional with their Twitter use and respectfully representing the brand.
- Regularly Tweet
When using Twitter for business, make sure your profile is active and healthy by tweeting regularly. When a company fails to keep up a Twitter appearance, the public forgets about them and that can be very difficult to come back from. Tweet more than 3-4 times a week and, preferably, a couple of times a day. Be active with your tweets and engage your audience. Try asking for user-generated content to add to your stream and even run contests or surveys on your profile to learn more about your audience and to keep them engaged.
- Track Company/Brand Mentions
Tracking what people say about your company will keep you in the loop about how your audience feels about your brand, what they like, and even what they don’t like. If you come across a great comment about your brand, respond with enthusiasm and thank them in some way, or just tweet back. If you happen to come across a negative comment about your brand, it is important to respond in a polite way and offer to remedy the situation. Responding to negative comments about your brand is very important for your company to keep a good reputation and assure your audience that you’re willing to go above and beyond to be the best in your industry.
There are many more ways to use Twitter to benefit your company and spread the awareness of your brand. If your company is looking to utilize Twitter to improve your brand awareness and engage with your audience on a deeper level, follow these Twitter for business tips to begin your Twitter marketing efforts.
