Don’t miss out on ways to boost your Instagram influence.
How to create more of an impact with Instagram trends.
Instagram is a powerful social media tool. There are millions of users and it has powerful features that allow you to connect with potential and existing clients in new and interesting ways. One way to increase Instagram engagement is to follow some Instagram trends, use social sharing best practices, and stay aware of any new features being added and offered. Here are some Instagram trends to pay attention to.
Don’t Neglect Stories
Stories are a newer feature of Instagram, meant to compete with the Snapchat platform. These pictures and videos allow for editing, captions, and more, and disappear after 24 hours. Stories are a fun way for brands to connect with consumers. You can show off products, features, and behind-the-scenes office culture or how-to videos that might not fit with your Instagram vibe or theme otherwise. Stories offer brands a fun and authentic way to connect with customers on a platform they’re already using frequently.
Being able to create “sets” of images is a relatively newer feature of Instagram. When Instagram first came on the scene of social media, you could upload one picture at a time, apply a filter, and that was in. The application has grown significantly since then, and uploading multiple pictures to a “set” helps keep your brand from over posting and appearing too frequently on customers’ feeds while still showcasing products and other images. It’s a good way to create a “theme” with images or to showcase a lot of images from one event without seeming spammy to followers.
Tagging is another trend to be mindful of. Many Instagram bloggers and brands will post a photo and tag clothing companies or other brands that are featured or in use in the picture. This helps to inspire good working relationships and even partnerships with other brands and can also help to grow more organic Instagram followers.
More and more brands are connecting with Instagram accounts and using them as micro influencers in the Instagram community. This means that offering product or money to a Instagram user who will then feature and review the product or brand to their followers and get more exposure for that business. People trust fellow consumers and social media connections when it comes to making purchases or connecting with brands, so this is a good strategy for businesses looking to grow their Instagram presence and increase overall brand exposure.
Ads and Shopping
One of the best features of the current Instagram platform is that it allows for advertising, which leads to purchases. Ads can be still photos, videos, or collages, and this interactive experience can showcase products and services in a way that really increases interaction and encourages interactions and grows leads. “Pay to play” Instagram isn’t an option for all organizations, but can be a great boost to business and can help introduce your brand to more people. Pay for ads can encourage Instagram shopping and purchases to be made.
Incorporating some of these Instagram trends into your overall social media marketing plan can be a way to increase Instagram engagement. Do you use any of these Instagram features? Has your business tried any of these trends with your Instagram account?