Do you know how effective ads are for your business?
Advertising and marketing are what propels your business forward. It helps to get the word out about your brand and its products or services. Successful and effective advertising can help to grow your brand awareness and ultimately help to create a more successful business. Here are some things to think about to create more effective advertising, as well as how to measure if your marketing is being effectual and helpful.
Tips for Increasing Ad Effectiveness
Focus on mobile: Now more than ever, customers’ focus is on their mobile devices. This means that most consumers do their searching, browsing, and shopping on tablets and smartphones. Your business will want to make sure that it’s creating digital banner ads, as well as ads in social media space to maximize your ad reach.
Try targeting: One of the best ways to increase advertising effectiveness is to hone in on your target market. You can customize what kind of audience receives your ads on most social and digital platforms, focusing on anything from gender and location to income level, interests, and more. Targeted ads may reach a smaller group of people but might help drive revenue more effectively because they are targeting people who are most likely to be interested in the product or service.
Create good content: No matter what kind of advertising you’re creating – magazine print ads, TV commercials, digital banners, social media marketing, or radio ads – you need to ensure that your messaging is consistent and relevant. Make sure you position yourself as a solution to a problem or at least help customers answer the question “What’s in it for me?”
Consider campaigns: While it can be more work, one way to increase advertising effectiveness is to plan and launch whole marketing campaigns. Having commercials run alongside digital campaigns and direct mail outreach can help to grow your impact and increase your messaging effectiveness.
How Brands Should Be Measuring Ad Effectiveness
Modern marketing advertising effectiveness is measured in several ways. Here are some things to focus on when looking at your advertising and marketing to find out what’s working.
Start with a goal: To know if you’re making progress, you need to make sure that you know what you’re trying to progress towards. One of the best ways to measure ad effectiveness is to see how well you’re tracking towards your goals. Are your goals to increase your social media followers by a certain number or percentage? If so, you can track follower count and compare it to when ads launched and how long they ran for. Do you want to your ads to drive more traffic to your website? Track clicks and site usage with an analytics program to see if your ads are getting user engagement.
Ask customers: One way to know if your message is resonating with customers is to ask them. You can send out email surveys asking how they heard of your brand or use a “how did you hear about us” drop down menu on website purchase pages. One ad effectiveness study said that many businesses find this an effective way to validate advertising efforts.
Measuring your advertising efforts can help you work towards creating the best advertising campaigns for your business. How has your business measured your advertising effectiveness?