As a small business owner, you can’t always afford to spend large amounts of money on marketing efforts. Luckily, though, guerrilla marketing is a low-cost, effective way to engage customers and provide them with a memorable brand experience.
Let’s take a look at some guerrilla marketing ideas for small businesses you can use to create better connections with your audience.
Free Products or Services
One of the best guerrilla marketing tactics you can use is giving away free products or services to customers. This tactic not only gets people through the door but also entices them to come back and experience more of what your brand has to offer. Offering free merchandise is a fool-proof way to let audience members learn more about what your business has to offer and how you can help meet their needs in the future. Offering free products and services is one of the best guerrilla marketing ideas you can implement because it’s very effective and doesn’t require a lot of extra work or money.
Guerilla marketing strategies are meant to be effective and cost-friendly to your small business. One of the best guerrilla marketing strategies you can adopt is a live performance. A flash mob is an excellent way to entice unexpected audiences and offer an enjoyable experience of your brand. If you and your employees aren’t into street performance, you can easily hire local drama students to help you out. When you’re putting on the live performance, make sure your brand logo is visible so audience members know who to thank for the enjoyable memory and where to go to learn more about your brand.
Encourage Audience Participation
One of the best guerrilla marketing tactics you can use is getting your audience to participate in your marketing efforts. Try providing a place for audience members to join your marketing campaign and even provide them with a hashtag to get more involved over social media. For example, Labello lip balm provided a spot for train passengers to kiss their loved ones goodbye with a designated ‘kissing point’ on the train station platform. With an added hashtag, this is a great way to get audience members involved with a campaign and get the campaign growing on social media.
Instructional Videos or Classes
Another one of the easiest guerrilla marketing ideas for small businesses is to create instructional videos or teach a class. Video content is very valuable and while your small business may not be able to afford a huge video budget, there are many ways to create a professional looking video for a reasonable amount of money.
You can also host an event or class to teach audience members more about your brand or how your product works. This is a great guerrilla marketing idea for small businesses because it doesn’t cost much and you can post flyers about your event on community bulletin boards. While most community bulletin boards don’t allow businesses to promote advertisements, they do allow you to post flyers promoting your class or event. You can even host an online class known as a webinar. This costs you nothing but your knowledge and is a great way to get audience members talking more about your brand.
There are many guerrilla marketing ideas for small businesses that you can use to grow your brand recognition and audience interest. The best guerrilla marketing strategies are unexpected, cost-effective, unique, and benefit the customer in some way. With the right guerrilla marketing tactics, you’re guaranteed to not only grow your brand recognition but entice audience members to learn how your business can meet their needs all while improving your revenue streams.