Singer Will.i.am’s tech company recently acquired wireless earbud startup Earin.
However, the company didn’t reveal how much it paid for Earin. Earin’s products look like a very obvious fit with those of Will.i.am, and the acquisition seems to be a rational move by the company.
Earin was also considered to be the first company to produce truly wireless earbuds. However, as far as the products are concerned, there are still certain tweaks needed, such as Bluetooth connection strength, battery life, insufficient feature sets, and cost.
It has been a year of uncertain product quality, including sub-par smartwatches. But, Will.i.am’s company, I.am+, finally hit on a winner in 2017 with the release of its Buttons Bluetooth in-ears.
The company’s first buds received good feedback in terms of feel and sound, but were chinked by some for connectivity issues, which was the most dominant problem because of its association Bluetooth earbuds. However, last year, the company announced the even smoother M2, though those have yet to officially go on sale. Positively, there’s a lot from a technical and design standpoint that will help I.am+ grow its headphone selection.
When we talk about the future, this could be a great opportunity for Earin’s products. The name and brand that they are going to be associated with will unquestionably make its next product sell better, especially with the extra funding.
Furthermore, I.am+ has also announced that they are focused towards Omega, the alternative to Alexa or Siri, which would be targeted to enterprise users. “I wanted to create something that allows us to do many things. There’s so much you can do with a voice platform.”