What Is Customer Identity and Access Management? 

By Anirudh Menon - Last Updated on December 20, 2019
what Is customer identity and access management

An essential element of any digital transformation exercise is defining identity. For any organization to reap the benefits of cloud, mobile, and IoT services, they must go for a strategy that can be both scaled up and one that can be easily replicated across the board. If there is no proper strategy formulation, this can lead to a disrupted relationship between the organization and its customers. If set up in the right direction, employees can harness their digital identity to engage with customers and reap long-term benefits.

What is identity management? It is a simple process of creating and administering users and respective devices to control various activities that are done online.

Even though a lot is happening around digital transformation, organizations have realized that managing digital identities is very important for the growth and success of their business. CIAM, also known as Customer Identity and Access Management enables organizations to deliver exceptional and unified customer experiences. This is achieved by providing comprehensive and cohesive cloud, mobile, and Internet of Things services. Organizations can provide these services by creating a unified and consistent platform that allows sharing of data across the organization, irrespective of geographical location.

If businesses can adapt to this change fast and implement quickly, they will be able to deliver total customer satisfaction to their set of customers. This will cause a rippling effect whereby new customers will be attracted to them.

Customer experience will undergo a whole new transition with new benchmarks being set up by companies who will adopt Customer Identity and Access Management strategy. Organizations who tend to stay away for CIAM will have difficulty in delivering the right customer experience and eventually will be thrown out of the competition because they will be left behind in the race; customers won’t entertain such businesses.

What is the core competency or capability of CIAM?

  • It eliminates the model where businesses operate in silos and help in setting up a company-wide common identity
  • It creates a unified and single customer profile for each user
  • The emphasis is placed on repeatable action items and processes
  • It helps in building a healthy, trusted relationship between users, tools, and more.
  • It is designed to scale up internet volume on an as-needed basis

To put it simply, CIAM is developed for scalability, flexibility, and the Internet of Things.

Want to know more about Customer Identity and Access Management? Click on the link below to watch a quick video and to download the whitepaper How to Develop Trusted Digital Relationships with Customer Identity and Access Management.

Anirudh Menon | I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to take my skill to the world. As on day, I have written articles, blogs website content for various industries like Information Technology, Start-up, Retail and Government. The subjects that I have covered range from Digital Marketing, SAP Cloud Platform, Cloud Computing, Content Marketing , Politics. Enhancement is a process and I constantly thrive to add more subjects in my portfolio. Over and above content writing, I also train language and communication to students who want to brush up their speaking skills. I am a part time trainer for IELTS coaching and also work as a budding voice over artist.

Anirudh Menon | I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. ...

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