Uberflip Drives Engagement for ABM with New Functionalities

By Mohammad Ali Sultani - Published on June 25, 2018

On the verge of grasping a $32 million funding round, Uberflip has plans to expand its content experience platform to support Account-Based Marketing. The company is a cloud-based content experience platform that creates explicitly personalized content in variation.

This new feature will allow customers to scale their ABM programs, and the feature reportedly combines elements involving a centralized portal making content easily accessible for an entire company and the introduction of new templates that will make it easier for marketers to realize the impressive capacities of ABM with little need for help from IT or web developers. Reports also indicate that 84 percent of marketers have utilized ABM to help drive their business in a positive direction while driving higher ROI than other marketing tactics.

“We’ve spent the last 18 months developing new solutions that arm marketers with the power to execute ABM campaigns,” explains Yoav Schwartz, CEO at Uberflip. “These new capabilities in our platform were developed with feedback from great beta customers like Snowflake, Avanti, and CollabNet VersionOne. This release allows us to officially check off ABM as a way you can leverage content with Uberflip. The excitement around this ABM release combined with our proven success handling Inbound, marketing, and AI, paved the way for interest in our $32 million fundraising last month.”

Uberflip is now able to provide ABM marketers with various new features and capabilities with their latest update. Per GlobeNewswire, here are some of the following features that have been added:

● A central location to host and organize relevant content accessible to the entire company – making it simple for marketing and sales teams to coordinate.
● New Stream Templates that make it easy to personalize the design and branding of Marketing Streams by adding logos and banner images, customizing colors, branding, and messaging.
● The ability to drive traffic to Marketing Streams by allowing sales reps to create a one-to-one content experience they can use for personalized sales outreach.

“At Snowflake, we use the Uberflip Stream templates to create tailored, personalized ABM destinations for each of our prospects. The tagging capabilities help curate content based on personas, topics, industries, etc. and our sales team uses Sales Streams to create personalized one-to-one selling emails,” said Daniel Day, Director, Account Based Marketing, Snowflake. “We immediately saw results with the use of Uberflip for ABM. We’ve increased our speed to publish personalized landing pages by a factor of 7x. This has enabled us to generate broad awareness in our top accounts that previously had no engagement because of the high level of personalization and timely, relevant content.”

Uberflip has shown prospective success in recent years, and their new qualities differentiate the company from its rival competitors. ABM marketers have struggled in the past with many of these issues, but luckily, it seems as if the Uberflip stream may be the solution they’ve been anticipating.

Mohammad Ali Sultani | Mohammad Sultani is currently an undergraduate at the University of San Diego pursuing a degree in Political Science and English. As an experienced writer for various technology, law, and political news outlets, he has shown great potential in his writings and hopes to continue developing his skills. With the goal of becoming an established lawyer and writer, Mohammad is determined to help those in need on both ends of the spectrum.

Mohammad Ali Sultani | Mohammad Sultani is currently an undergraduate at the University of San Diego pursuing a degree in Political Science and English. As an experienced...

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