Smartphones have revolutionized the human behavior, and they have been responsible for altering the way companies conduct business. With almost any challenge we might have faced in the past, the solution is available through an app, and the market is packed with developers who want to stay ahead of the game.
For most challenges or questions the answer is usually available through an app. Heavy competition in the app market has led to app store optimization, or ASO. ASO is the process of improving the visibility of your app, allowing it to appear at the top of a relevant search results, similar in theory to search engine optimization (SEO). A clear ASO strategy consists of two key components: discoverability and conversion.
In this article, we share some of the best practices to would help improve the discoverability of your app and help increase the download rate. Here are four best practices for companies to get started with App Store Optimization:
Improving Discoverability: An important practice is to improve the discoverability of your app. This can be achieved by combining keywords with a proper categorization of the app.
Choosing Keywords: There are likely several apps available in the market on the subject or in the industry you are in, so the keyword strategy should be dynamic, targeting various aspects of the product. Tip: use the same language the customers use in their reviews or feedback.
Categorizing your app: Before publishing in the store, developers need to categorize their apps effectively. Before you decide that, however, observe what your competitors are doing. This will help you discover the competition in that category, and how users are searching for similar kinds of apps.
The influence of ratings and review: Make optimum use of the ratings and the reviews that users are leaving about your app. Respond fast to customer reviews with updates and action, and these reviews will help rank your app among the best of its competitors.
These tips should help your app climb up the ladder using ASO, but remember, it is a continuous process. If your app is up, it will require optimization. A holistic and interactive ASO program will improve the organic discoverability, and increase the chances of users downloading your app.
Want to improve your app’s visibility? Click on the link below to watch a quick video and to download the whitepaper How to Get Started with ASO