ShareIQ has come up with a new product that will give marketing teams an instant report of their earned media marketing campaigns on Facebook, one of the most popular social media marketing tools used today. This will provide brands with a massive relief as they don’t have to bother much with the ROI factor on their social media campaigns.
This free report enables businesses to measure their earned media, in a similar way they measured their paid media and advertising. The company uses an algorithm, which is impression-based, to help quantify engagement with branded content spread across social media networks and the web.
ShareIQ suggests a CPM model for participation, the value of which can be customized by users of this free tool. This gives an opportunity to teams that work on earned, paid social media, to work on a single metric that presents a consolidated view of the value that is being created.
The free ShareIQ Facebook Earned Media Value Report gives brands an opportunity to
1. Measure earned media, similar to paid media.
2. Discover new optimized opportunities around earned and paid media.
3. Benchmarking campaigns against their respective KPIs.
4. Identify new possible ways for brand discovery.
This report generates the CPM value of a brand’s earned media across its Facebook page or multiple such pages. The reason being, Facebook is a significant contributor to many brands across the world when it comes to consumer engagement using the relevant content. This analysis shows on a dollar basis the value that non-paid media activities contribute to marketing ROI. Once a marketer has access to these insights, they can work with a partner like ShareIQ to optimize their earned media across all of their marketing channels.
Moreover, this free report gives a sneak peek of what the full version of the ShareIQ platform has to offer.