Any company’s sub-brands or regional teams face one major challenge – they lack insight into the overall marketing experience that prospects have with a multi-brand company. However, there is now a solution to solve this very problem.
Customer success platform Salesforce has announced the launch of its new Pardot Business Units, which will provide regional teams and sub-brands with the tools they need to reach their own segmented audiences.
With these Pardot Business Units, marketers can easily designate audiences for brands, geographies, or lines of business and better tailor campaigns for specific customer groups. It also allows teams to get a holistic view of the customer experience – all of this within a single Pardot implementation.
This empowers marketing teams with better visibility into outreach efforts and ensures that the campaigns are targeted towards the right audiences.
It provides a host of services, including Lead Management, Lead Generation, Email Marketing, Sales Alignment, ROI Report Creation, AI-based services, B2B Marketing Analytics as well as Salesforce Engage.
” Pardot Business Units provides aggregated analytics so marketers can understand how to brand or regional outreach compares to other subsets or impacts the overall global engagement. Simplified template sharing across teams ensures consistency on the overall brand message and alignment on best practices. Business Units serves a critical need as we continue to build our enterprise-ready solutions and will be generally available in English, French, German, Spanish and Japanese in our Summer ’19 release.” wrote Michael Kostow, Senior Vice President and General Manager at Salesforce Pardot.
“We started rethinking the way our business was working in the cloud and as part of that we had to speed up and we had to have our marketing systems match that. Salesforce was the cheat code for us to roll that out,” said Nick King, VP Cloud Marketing, VMware.
The platform will be available in three plans – the Growth Plan at $1,250 a month, the Plus Plan at $2,500 a month and the Advanced Plan at $4,000 a month. The B2B Marketing Analytics is included in the Plus and Advanced plans, while Salesforce Engage is an add-on for $50 a month.