Nokia Launches ‘Banana Phone’

by Anirudh Menon - March 3, 2018
Anirudh Menon

Anirudh Menon | I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to tak...

Over the past few years, Nokia has been putting immense effort to seek a come-back in the phone market. In this process, the phone maker is coming up with a premium Android phone, which will be a remake of their first slider phone—the 8110-slider—a huge hit in the 90s, the 8110-slider phone.

The model that was launched by ex-Nokia executives who had set up the famous brand HMD global, have focused on mid-priced Android models. They have gone for the sub $100 priced smartphones ever since they have entered the market.

Speaking on this new development, Chief Executive Florian Seiche stated that HMD has sold around 30 million phones after it introduced over 11 new models in the last year. On Sunday, the company announced two new models and completely new versions of three models in previous years.

Seiche said, “We feel great about the momentum we had in 2017, and that gives us the confidence to double down in 2018.”

A company that tracks performance of mobile phone market, Counterproint Research, stated that Nokia had seen a tremendous rise in the low-cost segment, becoming the world’s number one seller in this segment and overall reaching a rank of 11 in smartphone segment.

The strategy of HMD is to use the distributor network of 600 top mobile retailers and operators, only in selected markets globally. By far, Europe is the best market for Nokia when it comes to sales of its devices. Other than Europe, India, Russia and Indonesia are the top countries where their products are in demand.

Nokia 8 is the flagship product which comes at a price of approximately $920 and it is designed in a way to compete against leaders like Samsung and Huawei. The company has also come up with a 4G version of their 8110 brand, which is priced at $97.

Nokia Corp, once the world’s dominant phone maker, sold its handset business to Microsoft in 2014 and is now focused on telecom network equipment.

Anirudh Menon

Anirudh Menon | I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. ...

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