Microsoft, Adobe and SAP Announce Open Data Initiative Plans

Microsoft, Adobe and SAP Announce Open Data Initiative Plans

Microsoft, Adobe and SAP Announce Open Data Initiative Plans

Last week at the Adobe Summit – the industry’s leading customer experience conference, Adobe’s CEO Shantanu Narayen and Microsoft’s CEO Satya Nadella revealed additional details about the Open Data Initiative (ODI).

As originally announced last September, Adobe, Microsoft and SAP have partnered to embark upon a new approach to business data aimed at helping companies transform their customer experiences through real-time insights delivered from the cloud.

The three companies outlined a common approach and set of resources gathered with the ambition of helping customers create new connections across previously siloed data, more seamlessly garner intelligence and ultimately better serve brands with an improved view of their customer interactions. This initiative is intended to allow customers their choice of development tools and applications to build and deploy services.

In the coming months, the three companies plan to deliver a new approach for publishing, enriching and ingesting initial data feeds from the Adobe Experience Platform, activated through Adobe Experience Cloud, Microsoft Dynamics 365, Office 365 and SAP C/4HANA. This culmination will pave the way for a new level of AI and machine learning enrichment to garner new insights and better serve customers.

In an attempt to accelerate development of the initiative, Adobe, Microsoft, and SAP also announced their plans to convene a Partner Advisory Council. This Council will consist of over a dozen companies including Accenture, Amadeus, Capgemini, Change Healthcare, Cognizant, EY, Finastra, Genesys, Hootsuite, Inmobi, Sprinklr, and WPP. These organizations span across a myriad of industries and customer segments, and believe that the Open Data Initiative brings new opportunities to drive net- new value to their customers.

“Our customers are all trying to integrate behavioral, CRM, ERP and other internal data sets to have a comprehensive understanding of each consumer, and they’re struggling with the challenges of integrating this data,” said Stephan Pretorius, CTO of WPP. “We’re excited about the initiative Adobe, Microsoft and SAP have taken in this area, and we see a lot of opportunities to contribute to the development of ODI.”

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!
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