Following its acquisition of Jive Communications in 2018, LogMeIn has launched a new brand for its Unified Communications & Collaboration (UCC) suite of solutions.
The new brand, dubbed GoTo, includes its flagship meeting and webinar solutions, GoToMeeting and GoToWebinar, alongside two new solutions – GoToConnect and GoToRoom.
With more and more businesses opting for a migration to the cloud, the demand for all-in-one cloud-based communications and collaboration solutions is rising. Therefore, the GoTo suite could not have been launched at a better time.
LogMeIn’s move, of unifying its portfolio of solutions under the umbrella of Go To, allows the company to bring the best-in-class meetings, rooms, voice, and webinars together to better meet the needs of the UCC customers.
LogMeIn’s first new product under the GoTo UCC brand is GoToConnect which will be at present be available in North America in April, while additional availability expected later this year.
GoTo Connect will provide customers with powerful audio, video and screen sharing capabilities combined with cloud-based telephony in one complete package.
“GoToConnect is an all-inclusive UCC offering for businesses looking for a great cloud PBX/phone system, plus rich video conferencing and collaboration capabilities,” said Elka Popova, Vice President of Connected Work Research at Frost & Sullivan. “One of GoToConnect’s biggest benefits is its highly competitive price, which allows businesses to boost user productivity with a complete UCC system while keeping spending under control.”
It’s the second new offering is the GoTo Room, which is a revamped conference room solution. GoToRoom turns any mid-sized conference room into a video-enabled collaborative meeting space.
SVP and General Manager of UCC at LogMeIn, Mark Strassman said: “End users in an organization are demanding a single, simple, consumer experience for all their audio, video, and chat communications – whether on mobile, desk phone, desktop, or in-room. At the same time, IT leaders and business owners want a single deployment and management experience from a single partner that they can trust to help them manage their complex UCC needs. Our new UCC solution is simple, elegant, intuitive and backed by a trusted global brand to meet the needs of business leaders and end-users. Today’s announcement brings the best of LogMeIn’s meetings, webinars, and room solutions, and integrates it with its award-winning cloud telephony and messaging solutions, all under one brand- GoTo.”
