Instagram has launched another “Recommended for You” area in your main feed that shows posts from accounts you don’t follow that it supposes you’ll like. Instagram said this area is unique from consistent records/hashtags you follow, and TechCrunch says Recommended for You appears in the vicinity of three and five posts at any given moment.
An Instagram spokesperson commented to TechCrunch that “the recommended posts will only show up once you’ve already seen all the new posts from people you actually follow, but the posts—which come from accounts that users aren’t already following — are likely to be controversial,” especially considering the negative reaction when the company introduced an algorithmic feed last year.
Instagram has been demonstrating recommended content in the Explore tab for some time now, yet this is the first occasion when we’ve seen them push these proposals into the main feed. You can’t expel the recommended posts, but tapping on the three spots and afterward the hide option will make these vanish until you’ve experienced the new ones.
The infusion of recommended content is a genuinely huge change for Instagram maybe one of the biggest since the change from the chronological feed to the algorithmic one, or the presentation of advertisements. It implies users looking through their home feed will no longer see posts from accounts they follow alongside advertisements. They’ll see things from their wider network, as well.
It’s not the only new component Instagram has been quietly taking off. In December, the platform enabled users to take after hashtags like a regular account, and included another highlight that is opened when you make a comment on a post or if you look at it for more than five seconds.