Instagram Stories are rapidly becoming an integral part of any social media marketing strategy. The tool allows businesses to further elaborate on their brand story, enabling them to reach consumers with fresh, innovative content. Instagram stories have an active daily user base of over 30 million people, while Instagram itself has an active daily user base of over 300 million users.
In October of 2017, Instagram added a polling feature to its stories, allowing views to make a choice between two options. About 8 months later, the social media networking company is introducing a new feature – the questions sticker. This feature lets followers submit questions that account holders can answer in a subsequent story post.
The company says it’s “a way to start conversations during moments when you don’t necessarily have a photo or video to share.” In other words, it’s a way to ensure that people continue posting even if they have totally run out of content ideas.
This new feature can be found in the sticker drawer on the ‘add a story’ interface. In order to add a question sticker, you need to drag it to the story, type a prompt and place it on your post. When your followers see it, they can tap the sticker to send replies. The replies will appear in the list of story views.
From there, users can tap the question to create a new story post. The question will be inserted into the story, and then it can be answered. The username of the person who asked the question will not show in the story.
The feature is likely to be a popular one, just like the story polls and the emoji slider features. For high-profile accounts, the question stickers could be a way to engage more directly with followers, or host impromptu AMA (Ask Me Anything) sessions, that currently tend to happen via live streams.