Infutor is a popular provider of consumer identity management technology, and the company has announced the introduction of its ReachSmart Digital ID solution that aims to help marketers adjust their target consumer outreach. The new feature will allow multiple email addresses, also known as digital identity markers, to consumer identities. The new implementation will help increase custom first party audience match rates for both the systematic and social display campaigns through the interface.
ReachSmart Digital ID allows for greater productivity for clients because it introduces new additions to its interface that is intended to make its process go much more smoother with less work. According to MarTech Advisor, ReachSmart Digital ID adds up to 10 email addresses to each first party customer and prospect record in a marketer’s CRM or CDP database. It also minimizes wasteful marketing spend to attain campaign scale. With the solution, marketers will be able to improve sales, maximize digital ROI, and lastly allow for more effective omnichannel attribution.
“On average, today’s consumers have three email addresses they utilize for account registration and communicating online. With ReachSmart Digital ID, marketers can now use all of the email identity markers linked to each customer or prospect to reach a 10-30+ percent larger digital audience,” said Gary Walter, president, and CEO of Infutor. “ReachSmart Digital ID eliminates the need to maximize campaign scale by adding less-qualified consumers, and instead empowers marketers to increase the reach-ability of specific customers and prospects with the greatest propensity to convert.”
The new ReachSmart Digital ID feature will definitely allow for more leeway and productivity for Infutor clients; with more technology features surfacing for competing companies, Infutor aims to make to its own mark on the industry with this new innovation.