Informatica Launches AI-Powered Cloud-Native Solution for Data Management

Informatica Launches the First Ever AI-Powered, Cloud-Native Solution for Reference Data Management

Informatica Launches the First Ever AI-Powered, Cloud-Native Solution for Reference Data Management

At the Informatica World 2019 in Las Vegas, enterprise cloud data management company Informatica announced the launch of the first ever micro-services based 360 solutions for reference data management.

Dubbed the ‘Informatica MDM Reference 360’, the solution provides trusted, accurate, and complete reference data that enterprises need for their digital transformation initiatives such as customer experience programs, marketing, and sales operations, omnichannel retailing, supply chain optimization, governance and compliance efforts. The software leverages the Informatica CLAIRE engine and automates reference data management along with speeding up the time to deliver actionable insights.

Reference 360 empowers businesses by leveraging their customer data and helps them by:

  1. Providing business users a competitive advantage with a robust, flexible, reliable framework – By visually representing a 360-degree version of the truth of reference data across the enterprise, Reference 360 enables business owners to strategically manage reference data sets, hierarchies and crosswalks through a user-friendly interface.
  2. Simplifying governance and compliance – Reference 360 defines, manages and secures reference data sets to ensure that accurate data is used for compliance and regulatory reporting initiatives. Through the platform, businesses can eradicate reference data inconsistencies and prevent wasteful operational overheads.
  3. Enabling versioning and end-to-end governance – The platform’s user-friendly configurable dashboards let organizations control the quality and govern the complete lifecycle of reference data sets. It also helps manage reference data history, catalogs, and versions, allowing authoring of reference data using configurable workflows.

Presently, Informatica is the only proven Enterprise Cloud Data Management provider that accelerates data-driven digital transformation seamlessly throughout the company.

Over the last 25 years, Informatica has helped more than 9,000 customers unleash the power of data by fuelling innovation, enabling agility and helping companies realize new growth opportunities.

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!
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