Impact just announced the acquisition of Mediarails.
Impact is a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimization. Mediarails leverages automation to treat every partnership with care, no matter the size, allowing brands to engage effectively with even long tail partners.
The acquisition adds Mediarails’ full CRM and marketing automation capabilities to the Impact service offering for the discovery, recruitment and engagement of new digital marketing partners, including influencers.
The addition of Mediarails to the Impact offering supports these growth initiatives by equipping performance marketing teams with the automated partner discovery and recruitment workflows they need to become agents of growth for their business.
“As the market moves toward a business development mindset in all marketing partnerships, it’s critical for marketers to shift focus to the idea that affiliate and influencer relationships are only parts of the massive market opportunity,” said David A. Yovanno, CEO of Impact. “Mediarails is an ideal complement to our Radius offering, enabling the end-to-end workflow necessary for brands to expand their overall partner marketing strategy.”
“Impact is spearheading an entirely new strategic software category providing growth through all forms of marketing partnerships,” said Max Ciccotosto, CEO of Mediarails. “By joining the ranks of Impact’s well-rounded marketing stack, we look forward to accelerating our ability to build technology that helps marketers efficiently meet and exceed their goals.”
“Impact’s acquisition of Mediarails is a very exciting development for the industry,” said Robert Glazer, founder and CEO of Acceleration Partners. “Identifying, recruiting and managing publishers is essential to growing a Performance Partnership program and the accelerated investment and growth in Mediarails will enable revenue-driving growth for partner marketing programs for years to come.”
