The 5th annual Evergage Personalization Summit will occur on September 11-13 and will address personalization strategies and techniques for marketers.
For the fifth time in a row, Evergage will be hosting its Personalization Summit. The Summit offers full days of activities and keynote speakers from a wide range of professions, and attendees will be able to learn “personalization strategies and techniques, trends and best practices, and actionable ideas and real-world use cases to improve their personalization programs.”
According to the official Evergage website, the summit will bring together 300+ marketing, ecommerce, customer experience, and product management professionals from leading companies across industries to share their knowledge and experiences, network and build relationships, and develop actionable plans to bring their personalization initiatives to the next level.
The following is a brief agenda of what the three days will look like:
- Sept. 11 (opening reception)
- Sept. 12 (keynotes, panels, breakouts, networking reception)
- Sept. 13 (exclusive workshops for Evergage customers)
Where: Boston Park Plaza, 50 Park Plaza at Arlington Street, Boston, MA
- Don Peppers, CX pioneer and co-author of the best-selling book The One to One Future
- Karl Wirth, Evergage CEO and co-founder
Full agenda: https://evergage-summit.pathable.com/meetings
“For so long, the one-to-one dream was, for marketers, exactly that… a dream,” said Karl Wirth, Evergage CEO and author of the award-winning book “One-to-One Personalization in the Age of Machine Learning.” “But in the last few years – as companies have begun harnessing AI and machine learning, customer data platforms and predictive analytics – we’ve seen an important move from one-to-many communications to true one-to-one personalization. The benefits of treating people as individuals are tremendous – particularly as they relate to improving loyalty, engagement, conversions and customer experience. We’re excited to share with attendees how the notion of delivering one-to-one experiences at digital scale is rapidly moving from a dream to a business imperative.”
The Summit will bring a lot of excitement this year as it is marking Evergage’s fifth annual event. With the various activities and speakers lined up this September, the Summit has the potential to ensure a great networking opportunity for those in their respective technological industries.