Strategic partnerships boost email deliverability for better consumer engagement.
The largest independent marketing platform in the world, Emarsys, and one of the leading global providers of email data solutions, Return Path, are now working together to help marketers reach a much larger audience of subscribers and boost conversions along the way.
Since email is the most preferred channel for effective message delivery, Return Path’s process for strategic inbox placement and reputation data will help to boost the Deliverability Advisor Solution platform of Emarsys. Both companies will partner to provide enhanced deliverability insights.
Additionally, a joint client partnership with luxury handbag manufacturer, Radley, was also announced. For Radley, Emarsys and Return Path have increased email deliverability and customer engagement by 22% during its Black Friday marketing campaign. The collaboration with Return Path will help Emarsys assist its clients in improving inbox placement functionality, through a certification offered by Return Path.
David Littlechild, Global Head of Partnerships and Alliances at Emarsys, said about the new partnership, “Adding value to every email communication is high on every marketer’s agenda. Thanks to our partnership with Return Path, marketers can provide recipients with an engaging email experience, meaning increased inbox placement, open rates and, ultimately, revenues.”
Ken Takahashi, Senior Vice President for Corporate Development at Return Path was also excited about the new alliance. He said, “We’re thrilled that Emarsys’ clients are now able to take advantage of our Certification program to optimize their email deliverability. In fact, we’re already starting to get good feedback from marketers who are seeing results from Certification, including increased inbox placement and better subscriber engagement, allowing them to reach more subscribers and increase revenue.”
Some of the key benefits that customers will receive from Emarsys and Return Path’s partnership are:
- Improved inbox placement with specific mailbox providers
- Receiving more precise and detailed information for inbox placement
- Gaining insight into the type of platform that subscribers are using
Kieran Walker, Senior Digital Marketing Manager at Radley said, “Understanding who our customers are, and how they want to be engaged with, all starts with an effective email strategy. For us to be efficient with our marketing spend and win these seasonal sales peaks we need to maximize every single communication on this channel. With Emarsys and Return Path we saw an immediate impact, with increased deliverability during a critical period. We can now use these insights to power more engagement across channels.”
Marketers will now have a better chance of achieving successful omnichannel marketing campaigns and conquering email deliverability.