Sprinklr, the Customer Experience Management platform, has officially announced its new interface, Sprinklr Intuition. The new program has a set of artificial intelligence capabilities that addresses some of the biggest social media management challenges brands face today. The purpose of the new interface is to provide customers with a more effective experience through better engagement with digital interactions. The company also stated that moderation and smart alerts will be introduced around May 16.
According to MarTech Advisor, here are some of the primary reasons to use the new software:
- Care teams can automatically triage messages based on message type and whether or not it requires a response
- Sales teams can uncover buying signals
- Marketing teams can uncover brand affirming posts which can be reused for marketing purposes
Paul Herman, Vice President of Product Marketing and Education at Sprinklr, released the following statement regarding the new AI addition:
“Intelligence is going to be the thing that is crucial for the ‘Internet of Experiences,’ and social is the foundation of that new world. But at the heart of it [is] the ability to do data at scale and do experiences at scale. AI was critical for that… The company started [out] focusing heavily on social. We did that because social is fairly complicated,” Herman says. “It isn’t the same as email; it isn’t the same as chat. It has a lot of unstructured data, so we said if we can tackle this and get our arms around the concept of a message ID and a profile ID and really get some of those basic technical objects in place, we could then tackle pretty much anything from there.”
With Intuition Moderation, brands can experience many benefits with customer engagement, such as being able to automate prioritization, categorization, and potentially being able to triple their engagement rate. Thus far, the new AI interface has been a dramatic success for many companies because of its versatile skill set.