7 Ways Technology Plays a Critical Role in Culture Building at Work

By Danni White - Published on October 25, 2019
culture building at work

Many companies are not paying enough attention to the aspect of culture-building at work. It is crucial for the companies to give a cultural work environment to its employees if the employers want to increase the total output productivity.

Upgrading your office or implementing a new communication strategy does not mean moving towards a culture-building process. Other factors play a critical role when it comes to the culture-building process.

Work culture is a competitive advantage and almost 88% of employees and 94% of employers believe that distinct workplace culture is necessary for business success. In fact companies with work, culture has seen a 4x increase in their business growth and success.

One survey showed that 82% of the respondents believe that the workplace culture-building process is a step towards an effective potential benefit.

How Technology Plays a Critical Role in Culture Building

The technology used in any organization does not only work behind the scenes of operations but can also build a corporate culture at work.

Here are 7 ways technology plays a critical role in culture building at work:

  • Collect and Share Accurate, Real-Time Data

Space utilization software can allow the heads of the departments to gain immediate access to data to gain clear insights and a better understanding of his or her team. He or she can also get to know the habits and interactions of the team without having to go through their work profile, HR or IT.

Hence, technology can help to collect, share and store accurate and real-time data in the culture-building process which can be accessed from any device by the hiring manager. This increases efficiency, transparency and helps the managers to make evidence-based quick decisions.

  • Performance Management Moves to Performance Enablement

Employees are always powered to work in an environment where they feel productive and efficient. Technology can help to reduce the time wasted in trying to find an employee, colleague, meeting space or so.

Through increased collaboration and communication, the culture-building process becomes easier and the employees feel more empowered and productive.

  • Provide and Receive Feedback

Goal tracking and survey tools initiated through the use of technology allow the managers to give and receive feedback to the team or the employees instead of waiting a year for the annual performance report.

Employers can quickly determine the sentiments of their employees and help them so that they can feel comfortable working in a comfortable culture in the workplace. This progresses the culture-building process through stronger communication.

  • Offer More Flexibility

Technology makes it easier for employees to work from home or work remotely. This turns on a new leaf in the culture-building process. They can easily work in their flexible hours, thanks to technological advancements.

Some companies are even eradicating the need for enterprise systems and seeking out digital advancements that are modular, interconnected and source agnostic.

For instance, the software can easily take in data and give employers useful information.

  • Increase Efficiency with Automation

Through the building and culture monitoring software, you can easily monitor and conduct tests and audits for different equipment and systems effortlessly.

This enables the employers and managers to make more efficient decisions without spending long hours studying the spreadsheets. Therefore, it improves the culture-building process at work. Ever wondered what 2019 looks like with the integration of high-grade technology?

  • Reach Sustainability Goals

This isn’t new in 2019 but technology is helping the companies to go entirely paperless. Less physical space is needed due to cloud and online databases.

Moreover, the Internet of Things can make your workplace and culture go smart and green.

  • Recognize and Award Employees

Technology allows the managers and employers to give a shout out to exceptional and hardworking employees at work. This can boost employee engagement. For instance, the training can help them to achieve milestones in their careers.

Steps in Creating Organizational Culture

Creating a culture involves the following steps:

  • Teaching
  • Defining
  • Living
  • Measuring
  • Awarding

The culture-building process cannot simply be effective enough for implementation without the use of technology. Technology and culture building are two aspects that can be integrated into the immense growth of the business. in other words, building a culture at work is impossible without the integration of technology.

Danni White | Danni White is the CEO of DW Creative Consulting Agency, a digital marketing firm specializing in elevating the visibility of small-to-midsize businesses and nonprofits. She is the author of 17 books and hosts the #Hashtags and Habits Podcast, which merges digital marketing, entrepreneurship, and personal growth.

Danni White | Danni White is the CEO of DW Creative Consulting Agency, a digital marketing firm specializing in elevating the visibility of small-to-midsize busi...

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