Canto, a supplier of digital asset management (DAM) software, reported new features to help marketing teams gain an aggressive edge with visuals for high-volume image and video document resources. Over 400 clients have embraced Canto’s software-as-a-service (SaaS) arrangement, bringing about repeating income that has proceeded to dramatically increase year-over-year for as the past two years. Canto’s home office is in San Francisco, with workplaces in Berlin and Frankfurt, Germany.
“With the explosion of visual content in modern digital marketing, most marketing teams have an increasing volume of images and digital assets that are often spread across cloud storage like Dropbox, Box or Google Drive; enterprise storage such as SharePoint; and even local hard drives on employee laptops,” said Kevin Gavin, CMO of Canto. “With Canto, marketing teams are able to centralize, organize and share their critical digital assets in an easy-to-use cloud-based library that lets them save time and make better use of their digital assets.”
Since Canto’s SaaS application is based on the Amazon Web Services (AWS) cloud platform, it can bring in new highlights quickly. The new additions include Google Chrome Extension, Canto Connect for Mac OS, language settings, custom marked entryways, and enhanced remarking/commenting. These add to the numerous easy to understand features found in previous versions of Canto, like great pursuit, HD video playback, video trimming, on-the-fly picture editing, and AWS Rekognition’s Smart Tags, which saves time by tagging pictures using artificial intelligence.
Major leading brands like Godiva Chocolatier, Seattle Aquarium, Mitsubishi Electric Cooling and Heating, United Airlines and POPSUGAR are using Canto to expand business effectiveness, readiness, and profitability through better administration of digital assets over scattered groups.
“The time we save by using Canto is extremely valuable,” said Azita Shehidi, Design Development Manager, Godiva Chocolatier. “Because Canto is so intuitive, it immediately became part of our process for researching content and disseminating our brand assets to global teams.”