Business Performance Analysis Tools Every Manager Should Know

By Don Q. Dao - Published on January 23, 2018
Don Q. Dao

Don Q. Dao | Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a career in marketing. Over the years, he has developed a broad skill set in all aspects of marketing, specifically in event organization, social media marketing, and content marketing. He enjoys working ...

Business Performance Analysis Tools Every Manager Should Know

Business performance analysis tools have become essential to companies today.

Learn why business performance analysis tools are useful for business managers.

Data analysis has become a vital aspect of running a business because identifying areas to improve will prevent issues and provide opportunity. With the new year beginning, many companies are likely evaluating their performance and looking to see how they can improve. Luckily, in today’s business world, there are many business performance analysis tools available that can help managers assess their businesses. Here are 4 business analysis tools every manager should know about:

How to Review Business Performance

The first step of reviewing a company’s performance is to review the business plan to understand what the goals and strategies are. Once the goals and strategies are understood, a SWOT analysis can be used to gain a better picture of the company’s current position. A SWOT analysis is a business performance method that helps business professionals understand the following:

  • Strengths – Understanding strengths helps companies realize what they can build upon
  • Weaknesses – Understanding problems lie and where to improve
  • Opportunities – Understanding where potential growth is and how to seize it
  • Threats – Understanding where potential issue lies and how to prevent them

A SWOT analysis is an effective business analysis technique that can help companies understand where to improve and understand its current performance. To better evaluate the company’s overall performance, managers and executives will need to leverage business performance analysis tools.

Best Business Performance Analysis Tools

The purpose of business performance analysis tools is to collect data and translate it into relevant information that can be leveraged to increase performance or results. It’s become essential for businesses to rely on these tools if they want to effectively evaluate their performance. The following key business performance analysis tools can help businesses better comprehend their performances:

Testing Tools – Business experiments such as A/B testing are very important for businesses to evaluate the validity of something, whether it may be a tactic, hypothesis, or creative design. With business experiment tools, companies can now easily compare different tactics to understand which is a better fit.

Regression Analysis Tools – Regression analysis is a statistical method used to understand the relationship between two independent variables. For example, is there a strong correlation between an increase in sales and a newly implemented marketing strategy? Regressions analysis tools can help managers understand this relationship and help them decide if certain aspects of the business are effective and valuable.

Pricing Optimization Tools – In retail, pricing is one of the most important aspects of the industry. To take control of demand, retailers must be on top of their toes when it comes to pricing. With a pricing optimization tool, retail managers can better understand the market and keep up with trends and competitors.

Data Visualization Tools – Gathering data is very important, however; it’s more important for understand and comprehend the information that the data is supposed to convey. With data visualizations tools, managers can create business analysis reports that are easy to understand and potentially automated as well. With certain tools, users can interject consistently updated data to show real time performance.

Teala Wilson once said, “To be effective and yield results for your business, performance management must be a year-round process with no end.” If your company is looking for new ways to evaluate its performance, consider these tools and more in this new year.

Don Q. Dao

Don Q. Dao | Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a ca...

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