What benefits can a mobile commerce app offer your business?
Mobile commerce platforms are increasing in popularity for many reasons, but what benefits can they offer your company?
Mobile commerce has become the next generation of e-commerce causing many companies to jump on the bandwagon and offer their customers a way to make their purchases while on the go. The mobile apps have exploded over the last decade or so making it much easier for businesses to reach their audience and effectively engage them.
With 66% of the global population having a mobile device and 90% of the time people spend on their mobile devices being spent on apps, mobile apps allow businesses to market their brand and acquire customers more effectively. Since only 10% of the time people spend on their mobile devices is on the internet, mobile commerce platforms offer merchants a huge opportunity to effectively sell and upsell their products.
Benefits of Mobile Commerce to Business
With mobile commerce solutions, customers can easily browse and view products, compare prices, buy products, and share their purchases or favorite items with their friends. Mobile commerce solutions allow customers to shop while on the go causing sales to increase for companies as a result. Let’s take a look at the benefits mobile commerce can offer your company.
Better Customer Service
In an age where customers are demanding more from the companies they interact with, offering better customer service is a huge benefit. Mobile e-commerce allows companies to offer their customers a smooth customer experience which increases conversion rates and revenue.
Make sure your mobile e-commerce app is fast, convenient, interactive, and exclusive to offer your customers the simplicity and speed they desire. Customers often time use mobile e-commerce apps inside stores to make their shopping experience easier and more convenient. Try including discounts, coupons, notifications, and the ability to make payments through your app to improve customer service and retention.
While it is essential that you offer a mobile version of your website, it’s more important today to offer a mobile app. Mobile apps are 1.5 times faster than mobile sites when it comes to loading data and search results. Since 2014, mobile e-commerce revenue has been rising at a rate of 30-40% annually and expected to reach well over $150 billion total before the end of this year. For example, Amazon increased their number of customers from 43 million in 2015 to 67 million in just a year.
The reason for this major increase was their introduction of intuitive mobile browsing which dramatically drives sales. By offering your customers a mobile e-commerce app, you’ll not only provide positive customer experiences and make purchasing items easier, but you’ll also increase sales because of it.
To ensure the success of your business today, you need to truly know your customers and that demands data, lots of it. When you offer your customers a mobile e-commerce app, you can build and set user analytics of various levels of sophistication to better understand your target audience, allowing you to easily increase sales.
With a mobile e-commerce app, you can easily use mobile data, online data, and sales data to deliver better customer experiences. By using rich customer data, shopping patterns and behavior, and trends from the data you gather from your mobile e-commerce app, you’ll be able to make better forecasts about your customers to anticipate their needs more effectively.
Mobile e-commerce apps are changing the way customers shop and the way companies learn about their customers. These are just a few of the benefits of mobile commerce in business you will receive when implement mobile commerce into your business. To avoid falling behind the competition or losing out on sales, take some to consider your product or service offerings, your current marketing channel, and some ways in which you can speak to the billions of people who are on mobile devices every day.