DaaS basics and the benefits of the service.
Data as a Service is an innovative new service that gives you extraordinary levels of connection to customers.
DaaS was created keeping in mind the growing data generated in today’s digital world. Users expend data across a range of systems and processes – data can be used to build customer engagements more relevant and impactful. This data oriented insight helps you connect with customers across marketing and sales to nearly all areas of your business.
DaaS is a cost-effective service which focuses more on selling the products rather than sourcing, managing and activating data. It is powered by Oracle ID Graph which brings together the biggest selection of data-driven solutions so that marketers, sales professionals and research/insight teams can incorporate an enhanced customer data for a competitive advantage. The service is budding as underlying technologies that support Web services and SOA (Service oriented architecture) gains maturity.
DaaS allocates, however does not necessarily require the separation of data cost and usage from software and platform cost and usage. The pricing for Data as a service can be based on volume or format based. There are lots of DaaS vendors who offer various pricing models and are available all around the world.
Benefits of DaaS for Small Businesses
DaaS can help grow your business in multiple ways. It can help with B2B sales, B2B marketing and it can also help the way you conduct business.
B2B DaaS is designed to lessen the admin load on sales people and other business users that provides the latest, cloud-based contact database that works for you. This is beneficial for B2B Sales because less time is wasted on prospecting. DaaS is an automated system that does all the initial data sifting. The process doesn’t end there; it checks and tracks company and employee movement.
For B2B marketing, DaaS can help you get in-depth customer information. The system will ensure that you have all the information you need to have about the customer which will help you offer them the products and services they require and the content they are interested in.
DaaS can help you target specific types of customers
DaaS helps to keep the data clean and up-to-date. DaaS system monitors and tracks employees and other company information continuously. Due to this your database is far more likely to be current. And since the system is cloud-based, it saves you the trouble of downloading fresh lists, you can simply access the available list.
Improve your SEO by creating better Content
DaaS just doesn’t help you find potential clients in the right demographics, it also feeds you back on customer engagement with your marketing efforts, thus enabling that you get useful insight every step of the way. DaaS can provide you with detailed analytics which you can effortlessly view the kind of content people like with the help of this analytics.
Change the way your employees work
Due to DaaS, all employees can access all the information they require to do their jobs effectively, from anywhere at any time of the day or night. Your business will be up and running at all point in time. Due to the convenience of working from home, you can save costs on rent, and your employees save time and money on commuting.
DaaS helps you reach a Global level
Due to the availability of accurate prospective customer information, you can find the best suppliers anywhere around the world and sell to customers your products and services to anywhere across the world.
Improved Data Quality
One of the most important qualities of DaaS is the improved Data Quality. This is mainly because data access is primarily controlled via the data service itself. This provides a strong layer of security and improved data quality.
Other than these, DaaS has a lot of advantages, it can change the way how you collaborate and Change how you plan growth and expansion. The future of DaaS adoption across all levels depends on the organizational alignment. This centers on if the value of DaaS solutions can be clearly communicated and understood throughout your organization.