3 Benefits of Digital Technology in Business

By Don Q. Dao - Last Updated on June 4, 2020
Benefits of Digital Technology in Business

Digital technology has changed the way we live, play, communicate and work.

Digital transformation can improve profitability, boost speed to market for products, and leverage customer satisfaction into loyalty.

We currently live in the digital age. As technology continues to develop, we’ve seen fascinating innovations throughout the years. For example, we’ve gone from horse carriages to semi-automated cars, as well as, many other great improvements that have vastly improved our productivity, communication, and standard of living. These developments have also greatly impacted the business world. The digital transformation has improved customer experiences, employee productivity, and streamlined many processes. Here are some of the benefits of digital technology in business:

Improved Productivity

Every company is looking to improve its productivity. One way to achieve this goal is by implementing innovations that can help your employees collaborate, communicate, and work better. With cloud productivity solutions such as Microsoft Office 365, employees can work and collaborate at a very efficient rate. For example, the Office 365 has a feature called Focus Inbox that better funnel the emails that are most important to you, which can help you prioritize your emails and focus your attention on what’s at hand. Office 365 can also help you collaborate easier by sharing calendars, as well as, exchange files through OneNote on the cloud. This cloud sharing feature allows users to access files regardless of where they are. This allows employees to work wherever and whenever thus vastly improving productivity and collaboration.

Project management can be a difficult task if there is no organization. Today, there are an excessive amount of applications available that can help you manage your team and projects, such as the widely used application, Asana. This application helps managers assign tasks, as well as, see their progress. It promotes accountability, as well as, organization and collaboration. As the business world continues to become more competitive, it’s important to encourage collaboration and productivity in the workplace. These applications can help you achieve this.


Digital Technology Improves Customer Experience

In today’s competitive business world, understanding your customers is more important than ever, meaning that providing a strong customer experience has become a necessity in order to sustain a successful business. One of the methods to achieve this is through analytics. With everything digital, businesses can now leverage digital analytics to learn about their customer’s buying journey and understand the right moment and place to engage them.

With Google Analytics, marketers can analyze user’s traffic paths to see which web pages are engaging them and which ones are driving them away. This can provide marketers with insights into how they can retain these users and drive them down the funnel. Understanding what users like and don’t like through digital analytics can significantly improve their user experience.

Digital Security

With everything now accessible, it’s important to keep your assets protected. A digital technology that has recently caused a lot of ruckus in the world is blockchain technology. Blockchain technology is essentially a large open-source digital ledger where online payments and transactions are listed.

This technology allows anyone to see every transaction, so nobody can lie about where they sent money, meaning that though no personal information is attached, it’s still trackable. This can help make transferring money more efficient and cheaper. This technology can be adopted in various ways, not just for money payments. Industries such as supply chain and tech companies can benefit from the security that blockchain can provide. It can help protect files, as well as, prevent cyber-attacks. Digital technology today is slowly improving security as we know it.

Don Q. Dao | Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a career in marketing. Over the years, he has developed a broad skill set in all aspects of marketing, specifically in event organization, social media marketing, and content marketing. He enjoys working with passionate people to bring visions to life and inspire the world.

Don Q. Dao | Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a ca...

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