Twitter Undergoing Organizational Restructuring

By Tanuja Thombre - Published on July 12, 2018
ways to use twitter for business

Twitter CEO Jack Dorsey announced a major restructuring at Twitter’s executive level.

As part of the restructuring, Ed Ho, former VP of both product and engineering who has been on leave since May due to family loss, will move into a part-time role to help Twitter with their safety and abuse efforts.

Kayvon Beykpour, former CEO of Twitter’s live streaming service Periscope and its current GM of video, will be heading the products division. Mike Montano has been with Twitter since 2011; he will take over the engineering team.

“Through the lens of increasing our durability, agility, invention and entrepreneurial drive, and simplifying the way we work, I’ve decided to make our organization more straightforward,” said Jack Dorsey in an email to staff, which was shared publicly yesterday.

Twitter’s product boss has been an unreliable position, considering its turnover rate over the last four years, where Beykpour will be the sixth executive to head the Products Division. A constant change of executives in the role has affected Twitter as a whole, since each time the new leaders and their ideas flow in and out of the company, makes it difficult to stay productive.

“A pure end-to-end functional organization will drive clearer decision-making, enable us to foster stronger culture, and most importantly, sets us up for more creativity and invention, which is the phase we must now enter to continue to be relevant and important to the world,” Dorsey wrote.

Beykpour has been with Twitter for the last four years, and is close to Dorsey, who promoted him to the executive team two years ago. In their roles, Beykpour and Montano will continue reporting to Dorsey.

“We’re setting ourselves up for the future,” said Twitter’s company spokesperson to Recode. “Simplifying how we manage will help us make faster decisions and be more creative and inventive in what we build for the people and businesses who use Twitter.”

Interview requests were declined outright for Beykpour and Dorsey.

Tanuja Thombre | A Soft Skills and Behavior Trainer by passion and profession, with 8 years of experience into Mortgage Banking sector. Currently I am working as a Training Consultant and I cater to the training needs across various industries. This also allows me to interact with, train and learn various aspects of human modes. Adorned with certifications from various institutes like Dale Carnegie & Steven Covey. I have a natural instinct for writing; every once a while, a Blog, a short article and in the future I plan to author a Book. When it comes to writing, I believe there is seldom anything as appealing as Simplicity.

Tanuja Thombre | A Soft Skills and Behavior Trainer by passion and profession, with 8 years of experience into Mortgage Banking sector. Currently I am working as a...

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