Pioneer of Predictive Emotional Connection Intelligence solutions for acquisition and growth, Motista announced the appointment of Amir Zaheer as its new Vice President of Sales. In this role, Amir will be spearheading strategies that help further serve the growing demand of Motista clients.
In a career spanning over 30 years, Amir has worked with industry-leading brands, harnessing the power of data, analytics, and technology to target the right customers, communicate across media channels, and drive loyal behaviour.
Prior to joining Motista, Zaheer was Client Lead at dunnhumby. Before that, he held brand management roles in the CPG, software, and healthcare industries, including at Procter & Gamble. Zaheer received his MBA from the Tuck School of Business at Dartmouth College and his BA from Northwestern University.
His expertise and knowledge of the industry will boost results for Motista’s clients, helping them acquire the most valuable, emotionally connected consumers while growing their existing customers.
“Amir is an outstanding addition to the team,” said Tom O’Sullivan, EVP of Sales at Motista. “His wealth of knowledge and experience will be substantially beneficial to our clients as he helps them optimize marketing strategies and investments by activating Emotional Connection. We are very excited to have him as part of the Motista family.”
“Traditional methods of segmentation and targeting are no longer enough for marketers to stay ahead of the competition. Motista’s Predictive Emotional Connection Intelligence helps clients grow stronger bonds with their customers, beyond mere attitudinal or behavioral metrics. Most importantly, Motista’ Emotional Connection approach identifies the motivators of key outcomes, providing clients a breakthrough methodology that is predictive, actionable, and measurable,” said Zaheer.