Marni Walden, former Executive Vice President and President of Global Media and New Business at Verizon Communications has been hired by 4C, a data science and marketing technology company on the company’s Board of Directors.
At Verizon, Walden reported directly to the Chairman and was the fifth officer in the corporation. She was in charge of the corporate strategy team that included acquisitions and investments through Verizon Ventures, which included the acquisitions of AOL and Yahoo, which eventually turned into Verizon’s media and advertising business Oath.
As the Chief Marketing Officer, Walden was responsible for all marketing initiatives, as well as management and development of mobile products and services. Walden also serves as the Chairwoman of Globetouch, a leader in global connectivity services for the connected car and the Internet of Things. (IoT).
“4C is leading disruption in the marketing industry, paving the way for a new, audience-centric approach to connect with customers across screens,” said Walden. “I’m honored to join 4C’s Board of Directors to fuel further growth and market leadership as the company changes the way marketers reach consumers through television, social, digital, and mobile.”
“4C’s position as a leading innovator in marketing and media is growing as we build on our roots in data science and deepen our audience-based marketing solutions,” said Dr. Alok Choudhary, 4C’s founder, Chairman, and Chief Scientist. “Marni’s proven track record of creating thriving business units and innovating for long-term success will contribute greatly to 4C’s Board of Directors and business strategy.”
Walden’s appointment to the board comes at a time when 4C launches its latest platform, Scope—the first ever self-service technology which brings cross-channel audience insights, media performance, and campaign activation.
“This is a critical time for 4C, as we expand our offerings to serve the needs of modern marketers who must reach their audiences seamlessly across all forms of media,” said Lance Neuhauser, CEO, 4C. “Marni will bring a powerful blend of deep knowledge in mobile – the central part of today’s consumer journey – as well as experience serving as CMO of a Fortune 100 company.”