Did you know that 3.2 billion internet users are also social media users?
From technological advancements to market conversion into a customer-centric place – digital businesses have evolved over the past few years. It has been a challenge to keep with the competition and stay put for the digital business owners. Many digital business owners gave up on keeping up with the rapid changes in technology and the market.
Here are the Ways in Which a Digital Business Owner Can Find Success
Sales And Social Media Strategies
Did you know that almost 59% of social media users now have higher expectations from a brand’s customer service than they had a year ago?
What good does a product bring if there are no sales? The level of sales determines success for any organization. The core basis to achieve higher profits and ROI is to structure social media strategies in a way that helps increase sales. The world has shifted to a digital phase. From buying products to selling them, most of the work is done online. Hence, any business needs to maintain its social media presence through productive strategies.
As a digital business, social media is the main power and communication you control; make the most out of it. Make a team of content and strategy creators, designers, and a budget to fulfill these strategies.
Who Is My Audience?
Did you know that audience targeting is one of the top methods through which advertisers drive more demand(1)?
One mistake that many digital businesses most likely make is “not identifying their target audience.” Before starting your activities, answer these three simple questions:
- Who are the people who want to buy my product?
- What is their behavior like?
- What are their interests?
- How does my product help them?
These questions would help you identify which market you are targeting.
A list of taglines and slogans without knowing who they are serving is as bad as trash. When you know who and what your product caters to, you will learn how and when to market it; not only will this make your communication with your potential customers better, but it will also give you a clear picture of what’s in the market for you — the opportunities, competition, and opening.
Did you know that almost 73% of the customers prefer a brand because of its helpful customer service?
As a digital business, communication is all that you have to win over customers. Your aim here is to convert visitors into customers and not make them walk away. Your website and its content is your first interaction and communication with your customers; hence, make sure that you:
- Choose relevant content according to your target market.
- Structure content chronologically.
- Make the content reader-centric.
But how can one improve their content to enhance customer interaction and communication?
To make your content engaging, catchy, and informative:
- Make sure your content is concise
- Email lists
- Visualize your content
- Tell a story
- Don’t add a filler paragraph
Online Presence is the Key
Did you know that about 70% of marketers use Facebook ads to promote their businesses?
Being a digital business, your most significant strength lies in your online presence. Customers are likely to find you through different social media platforms and channels, but your brand needs to be active on social media to make them find you.
“Online presence” basically means uniformity about what you show and what your brand is. For instance, if a person learns about your business from Instagram and visits your website, there must be linking content that is understandable and informative. This helps build a relationship of trust and reliability.
Customers can go to any means to check your brand’s legitimacy and to avoid scams. Hence, you must be active on all platforms — from Facebook to Instagram, YouTube, LinkedIn, Twitter, Email, SEO, and Google AdWords.
Here is how you can improve your online presence:
- Optimize your website by using relevant, focused keywords.
- Provide clear information. Do not fabricate.
- Build an email list.
- Engage viewers in one way or the other. For example, polls, discussion forums, etc.
A Good Staff Equal a Good Profit
Did you know that companies who invest in staff training had 24% higher profit margins?
A good percent of your business’s activities depends upon how well-trained your staff is. If a customer brings the sales, it’s the staff that encourages them to. Hence, staff training is as essential as any other factor. You can train your team by:
- Regular training sessions
- Workshops for complex activities
- Orientations for newcomers
You can invite field professionals to provide classes and courses to your employees.
Here is why it is essential:
- Improves staff morale
- Increases knowledge and abilities
- Increases productivity
Every business strives harder to make its way towards success. However, it is not as easy as it might look or sound. There are different factors that a business needs to consider beforehand. From social media strategies to identify your audience, communication, improving online presence, and training your staff — all of these can take your business from 0 to 10 if executed correctly.