Leading enterprise solution for social media marketing at scale raises $10.5 million in series B funding round.
SOCi, Inc is a San Diego, CA based company that provides social media and reputation management platform for multi-location brands. The company has raised $10.5 million in a series B funding round. The round was led by e Venture Partners along with participation from Grayhawk Capital, Blossom Street Ventures and Tallwave Capital.
“When we think about growing and scaling SOCi, our first priority is the success of our customers. The two areas we are investing heavily in to ensure that success are the product and technology development team, as well as our customer success team,” said Afif Khoury, SOCi CEO.
Khoury went on to say, “We will be doubling our resources across these teams as we continue to execute on our vision of delivering a complete set of strategic tools that a multi-location brand needs to reach and manage its local customers while attracting and engaging new ones. Additionally, adding customer success veterans like David Marler to our leadership team. With this latest round of funding, we are cementing our position as a top enterprise marketing platform and THE solution for multi-location enterprises.”
The company plans to use these funds to expand adoption of its platform all over multi-location brands. This will also help stimulate SOCI’s exponential growth over the next few years. Their proprietary solutions are used by more than 250 customers, with a combined count of over 50,000 business locations to manage, maintain and shield their brand at a national level.
Added Khoury: “As more people engage with brands on the top social and local review sites, the need for brands to have an enterprise tool that enables them to more efficiently and intelligently manage these opportunities at scale becomes that much more critical. While sites like Facebook have been prioritizing local pages to help businesses regain some of the reach and engagement lost from organic traffic, most companies don’t yet have a holistic management solution like ours to manage and maintain an engaged community at that brand-defining local level.”
Quite recently SOCI was announced as one of the top raking suppliers for franchises in 2018 in the Entrepreneur Magazine under the category of “first-ever ranking of the companies that help franchises thrive.”