Programmatic mail pioneer, PebblePost has raised more funds on his way to consolidate its offer of a product fully integrated to the Bid Data and Automated ecosystem of modern business.
PebblePost, creators of the Programmatic Direct Mail®, raised $25 million in a series C round of funding led by Advance Venture Partners (AVP). The company said the new funding will be used to help expand the platform’s machine learning capabilities as well as double its engineering and data science teams over the next year.
“Marketers are responding extremely well to the innovative approach of PebblePost’s Programmatic Direct Mail® platform. The platform marries the brawn of direct mail with the brains of digital technology and data science,” said David ibnAle, Managing Partner at AVP that will join the PebblePost board of directors after the funding.
PebblePost’s star product, Programmatic Direct Mail®, enables brands to use online interest and intent data to send meaningful mail to influence at-home purchase decisions and drive conversions across all transaction channels, both online and physical.
“With hundreds of consumer brands on our platform, and our continued growth, we have a distinct advantage in serving the market we created,” wrote Lewis Gersh, PebblePost’s founder and CEO in a company’s blog post about the funding. “We’re hearing from those brands that we’ve created the first new channel since search and social, significantly transforming the market.”
Other PebblePost’s investors include:
- Tribeca Venture Partners
- RRE Ventures
- Silicon Valley Bank
- Horizon Technology Finance
PebblePost was founded in 2014 and now has up to 40 employees at its headquarters in New York. According to CrunchBase.com, the recent series C funding brings the total funding to $80 million for PebblePost.