Optimizely Announces New Investment Round | Finance News
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Optimizely Announces New Investment Round

Optimizely Announces New Investment Round

Leading digital experience optimization platform, Optimizely, announced that it has raised a whopping $105 Million, including a $50 Million Series D fundraising round. This round was led by Goldman Sachs Private Capital Investing and witnessed participation from Accenture Ventures. As part of the deal, Michael Kondoleon – Vice President at Goldman Sachs, will join Optimizely’s Board of Directors.

“Optimizely is recognized as a leader in the experimentation space and the solution of choice for numerous global brands. We’re pleased to have Accenture onboard as a co-investor in the Series D. We see a substantial market opportunity ahead for Optimizely, and we are excited to help fuel their continued growth,” Kondoleon said.

This financing brings the company’s total funds raised to date to about $200 Million.

In this ever-evolving world of technology, digital experiences are becoming more and more important. In an attempt to embrace this change with stride, more than 25 of the Fortune 100 companies have chosen Optimizely’s experimentation and personalization platform. Optimizely customers include Gap, Visa, StubHub, as well as digital leaders like Metromile, Lending Club, and Sonos. The company’s highly scalable infrastructure is handling over 6 billion events a day.  Optimizely has consistently deployed breakthrough products and the company’s machine learning capabilities have been shown to double website visitor conversion rates.

In this latest investment round, Optimizely also extended its line of credit with Bridge Bank. Combined with the additional funding from Goldman Sachs and Accenture Ventures, this investment signals a tipping point for the category of digital experience optimization, with Optimizely the clear innovator and category leader.

“Bridge Bank is proud to continue working with Optimizely, a global leader at the forefront of the digital experience optimization market,” said Mike Lederman, Senior Vice President, and Western Region Director of Bridge Bank’s technology banking group. “Optimizely is on a path of substantial growth and the additional capital will help them continue to build market-leading products that are used by an increasing number of top global brands.”

“Today’s business leaders are aware of the importance of experience but nevertheless struggle to continuously optimize and personalize their channels consistent with their customers’ expectations,” said Matty Wishnow, Managing Director of Experience Design & Optimization at Accenture Interactive. “We know well that experimentation is the quickest, most confident path to better user experiences and returns on investment. Optimizely has a platform that truly transforms how experiences work for both the business and the customer.”

“We’re thrilled to have the backing of one of the most respected financial institutions in the world. Goldman Sachs’ investment in Optimizely is a clear indication that the digital experience optimization market is growing rapidly and that Optimizely is the leader in this space,” said Jay Larson, CEO of Optimizely. “As more business is done online, companies understand that optimizing the digital experiences they deliver to their customers is the difference between winning and losing in their respective markets. Building experimentation into your company culture requires the best platform and the best services. The combination of Optimizely and Accenture can deliver game-changing value to companies that are serious about winning in today’s digital economy.”

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!
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