Kixeye has raised $20 million in subsidizing to apply machine learning out to marketing, adaptation, and maintenance for its mobile games. San Francisco-based Kixeye made its name in light of Facebook and mobile games like Backyard Monsters, War Commander, and Battle Pirates. The round was driven by Icon Ventures and was joined by Ridge Ventures, Trinity Ventures, and Lightspeed Venture Partners.
An interesting part of this financing is that Jeremy Liew, Managing Director at Lightspeed Venture Partners, will come back to the Kixeye Board of Directors. Presently it is taking a shot at mobile games. This joins them with the class of Artificial Intelligence with portable recreations, which hit $50 billion in 2017, as per economic analyst Newzoo.
“I’ve seen many companies make the mistake of over-raising capital and crippling their operating agility. We’ve built a successful business with only $22 million in funding six years ago versus others in our tier who have raised hundreds of millions of dollars,” said Will Harbin, CEO of Kixeye. “That said, this is another strategically targeted capital injection that will guide the next phase of growth for us.”
Established in 2009, Kixeye is an organization that has flourished in the midst of stage moves in the course of the most recent times, spearheading genres and making fruitful games crosswise over web, Facebook, and mobile platforms. It remains as one of a modest bunch of studios able to persistently make new and fruitful intellectual property, from Backyard Monsters to War Commander: Rogue Assault.
The studio is as of now using an in-house machine learning stage to “enhance the player experience and boost revenue,” and has built up a machine-learning controlled dynamic commercial center that adjusts to a man’s play style and in-game progress. The innovation likewise enables Kixeye to upgrade its portfolio by examining how individuals play and distinguishing key hindrances, permitting the development team to rapidly address any normal gameplay issues.