Israeli customer experience solutions company Glassbox announced it had raised $25 million in a Series C fundraising round last week. This round was led by D.C. based software growth equity firm Updata Partners. The round also witnessed participation from Ibex Investors, CEIIF, the venture arm of CreditEase, and Gefen Capital. This round takes the company’s total fundraising to $32.5 million to date.
Glassbox was founded in 2010 by Yoav Schreiber, Yaron Gueta and Hanan Blumstein and the company has offices in London, New York, and Tel Aviv. The company architected its technology platform to capture all activity in real time, thus boosting Digital Customer Management Coupled with an advanced application of machine learning in the digital analytics space, the platform surfaces automatic insights, resulting in unmatched ROI for customers. This new investment will fuel Glassbox’s hyper growth globally while accelerating product development efforts related to its automatic insight capabilities.
“While successfully serving some of the largest and most digitally mature enterprises in the world, the company now has the capital to scale up ahead of exponentially increasing demand from our existing and future customers,” said Yaron Morgenstern, CEO at Glassbox. “We believe Updata’s investment and expertise in growing leading enterprise software companies will enable us to become the unrivaled leader in digital customer management.”
“Glassbox serves some of the world’s largest and most demanding enterprises, which gives us confidence the platform is proven and there is tangible ROI for customers,” said Carter Griffin, General Partner at Updata Partners. “Updata is excited to work alongside management to build on this existing momentum and support the company’s investment in expanding both the go-to-market and product.”
“Digital channels for enterprises are becoming increasingly important, often a differentiator, and greater visibility into customer experience, conversion, and performance is top of mind. Glassbox’s unique ability to capture 100% of the largest enterprises’ digital activity in real-time across web, mobile, and mobile app is what gets us excited to partner with Glassbox and for the opportunity ahead,” Braden Snyder, Vice President at Updata Partners added.