Why Banks Want to Participate in E-Commerce

By Danni White - Published on October 8, 2019
e-commerce in banking

Wireless technologies, globalization and wireless collaborations have led to competition in the market. As a consequence, commercial or public banks want to adopt the use of e-commerce products and services in their delivery of services to their valuable customers.

Today, thousands of banks have already adopted the use of e-commerce in their services. However, many people are not taking significant advantage of this innovative collaboration.

Many research studies have also been carried out regarding the participation of commercial banks in e-commerce.

In recent studies, it was revealed that despite using a meaningful and simple structure of adoption of e-commerce, many banks face various challenges in adopting the use of e-commerce in their products and services. A similar study in Kenya showed that the mean of online banking in Kenya was as high as 4.43 despite the fact that they do not use e-commerce as much.

In fact, e-commerce is one of the rising trends in the banking world.

E-Commerce Banking is a Thing

E-commerce in banking generally refers to a commercial activity that deals in trading services and goods through an electronic communication medium. The general activities of e-commerce in banking might include informational communication, payment management, trading and negotiations of financial instruments and transport management.

E-commerce in banking is a part of the electronic banking business and the utmost reason why banks want to participate in E-commerce is that it generates enough profit and revenue. E-commerce, in general, has improved business processes. While banks are currently facing e-communication challenges, it is crucial for them to participate in e-commerce for smooth banking processes.

Reasons Why Banks Want to Participate in E-Commerce

Here are some of the reasons why commercial and public banks want to actively participate in e-commerce to gain e-commerce services and products for their banking processes:

Improved Customer Service

Customer service is important to any business – including banks where the main motive is to gain revenue out of safe-keeping the money of the public. Banks are generally ranked according to their services and customer services. For instance, when a bank entails cutting-edge technology for quick banking processes, it is likely to be more approachable by the public. Great customer service matters when it comes to banking and handling the financial matters of the public.

However, e-commerce upgrades or improves the customer service of the banks, the main reason why banks want to actively participate in e-commerce.

E-commerce improves the payment management systems, information communication system, trading, and negotiation system, financial instruments and transport management system of a bank. With these services improving, the customers and consumers will have great experience with the bank. It would not only improve the internal business processes but customer service of the bank as well.

Cut Down Operational Costs

Another reason why banks want to participate in e-commerce is that e-commerce cuts down operational costs. This year, almost 2 billion people are using e-commerce services due to low operational costs.

We will explain this with a meaningful example keeping in mind the transaction processes in the banks.

When transactional costs are calculated, the banks have to determine the number of transactions. If there are fewer transactions, the cost per bank transaction is higher. On the other side, when there are more transactions, the cost per bank transaction is lower. In E-commerce services, the cost margin of the transactions is the same along with the board, no matter if there’s a single transaction or thousands of transactions.

Keep Up with Industry Trends

The business industry is growing at a fast pace. Not keeping up with the industry trends can be harmful not only to the reputation of the bank in the market but it can also affect the generated revenue adversely.

Due to the progressing technology, industry trends have become ever-changing and it’s crucial for any business, including a banking business to keep up with the industry trends or else, it will reduce the productivity of the employees as well as the efficiency of the internal banking affairs.

Response to Customers’ Demands

Customers’ demands regarding banking matters have changed significantly as technology has progressed. Customers now want quick banking processes, such as quick online shopping, quick online transactions and etc.

To meet the customers’ demands and to give responsive and quick services according to the customers’ demands are two reasons why banks want to take part in e-commerce.

E-commerce services are the most efficient ways of fulfilling customers’ demands as it is based on electronic communication. The goal to improve information sharing of the customers’ accounts, transactions, money transfers, credit card shopping and online loan applications can easily be done by the banks.

Applications of E-Commerce in Banking

  • Electronic Billing (39% of online bank users prefer electronic billing).
  • ID verification
  • Mobile Payments
  • Digital-only Banking
  • B2B innovation
  • International commerce

Bottom Line

E-commerce is a powerful tool for many businesses that can be used for different purposes in various business processes. In a similar manner, the use of e-commerce in the banking systems can not only improve the internal banking affairs but can also improve the bank’s profitability, bank’s market share and customer service.


Danni White | Danni White is the CEO of DW Creative Consulting Agency, a digital marketing firm specializing in elevating the visibility of small-to-midsize businesses and nonprofits. She is the author of 17 books and hosts the #Hashtags and Habits Podcast, which merges digital marketing, entrepreneurship, and personal growth.

Danni White | Danni White is the CEO of DW Creative Consulting Agency, a digital marketing firm specializing in elevating the visibility of small-to-midsize busi...

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