The start-up established by David Cancel and Elias Torres, called Performable, was obtained and turned into a key piece of Cambridge-based marketing software firm HubSpot Inc. Presently, the duo is motivated to take their present organization, Drift Inc., public themselves. “We had made this commitment from the beginning that we wanted to build a standalone company, so we wanted to raise enough money to go public one day,” Cancel said
Drift, the world’s foremost conversational marketing and sales platform, today declared it has raised $60 million in Series C financing driven by Sequoia Capital, bringing its aggregate funding to $107 million.
This most recent investment round comes on the back of the strongest quarter in the organization’s history, with income up in excess of 10 times contrasted with the first quarter of 2017. Past investors, CRV and General Catalyst, additionally took an interest in the round.
“For companies that have sales and marketing teams, Drift is the fastest path to revenue,” said Drift CEO David Cancel. “A sale doesn’t get made until a conversation happens, so with Conversational Marketing, we remove the roadblocks and hurdles that can get in the way of someone talking to your sales team. This creates a better customer experience, makes it easier for people to buy, and creates a faster path to revenue. Drift is growing faster than B2B unicorns such as Salesforce, ServiceNow, Workday, and Zendesk were at this stage.”
Established in 2014, Drift is the new way that companies purchase from other companies. Supplanting the customary B2B marketing and sales process that can take weeks and baffle potential clients, Drift interfaces organizations with the best leads continuously, day in and day out, and allows them to have genuine discussions with qualified purchasers.
The startup’s products incorporate chat bots that interact with guests on an organization’s site. In the event that a human isn’t accessible to talk, the bot will attempt to answer the guest’s questions. The hope is to help organizations effortlessly find promising inbound prospective customers and close deals more rapidly, while likewise enhancing the purchasing background for clients. There are presently more than 100,000 organizations utilizing Drift from around the globe, including organizations like AdRoll, Cornerstone OnDemand, Dyn, InVision, MongoDB, Vidyard, and Zuora.
“We made a decision that we’re going to go big, or we’re going to go home,” Torres said in a phone interview. “Companies struggle to have conversations with their customers. We are helping them drive more conversations. … Because sometimes it’s really hard to be scheduling phone calls with everybody.”