Next generation email platform provider Cordial announced that it has successfully raised $15 million in a series B funding led by PeakSpan. Current investors Upfront Investors and High Alpha also participated in the funding round. The company was already on a growth path, almost doubling its client base and revenue over the past year. The additional funds will allow the company to continue its expansion into multi-channel capabilities, including mobile, browser notifications, and web forms, to meet the dynamically changing requirement of marketers.
“The big four marketing clouds simply weren’t architected to anticipate the amount of customer data that marketers need to track, analyze and act on in real time,” said CEO and Co-Founder Jeremy Swift. “As the complexity and volume of customer data continues to grow, marketers’ need for an agile solution that enables personalized communication across channels will only increase. We’re thrilled to partner with PeakSpan as we continue to scale our technology and grow our multichannel capabilities.”
Consumer behavior is constantly changing, and most companies are finding it hard to cope up with this. Even some of the legacy companies are not able to adapt quickly as they were not designed to handle such a volume of real-time data to deliver personalized experiences.
Modern day marketers are embracing integrated customer messaging solutions. Innovative companies like 1-800 Contacts, La Quinta, and Revolve Clothing are leveraging Cordial’s platform.
“Our customers are incredibly dynamic and our marketplace is in the midst of a fundamental shift. We must keep pace with their needs and communicate with them in meaningful ways across multiple channels,” said Andrew Watt, Director of CRM at 1-800 Contacts. “Because Cordial was built with the dynamic customer in mind, it enables us to quickly convert our data into actionable insights to improve both the customer experience and our results.”
Phil Dur from PeakSpan added: “There’s no doubt that Cordial is and will continue to be a category-defining company. Jeremy and team had the deep industry knowledge and keen foresight to anticipate how the email service provider industry would evolve, and the impressive tech chops to get out in front of it. We’re excited to partner with them as they continue to evolve the company to meet the needs of tomorrow’s marketer.”
