Mixpanel Expands Business Offerings

Mixpanel Expands Business Offerings

Mixpanel, the world’s leading user analytics platform, recently announced the launch of a special initiative to unlock advanced analytic insights for start-ups and nonprofits. With this, Mixpanel is going double-down on its commitment to help organizations grow by improving their end users’ experience and helping them make data-informed product and marketing

Limitations of Ratio Analysis in Financial Management

Limitations of Ratio Analysis in Financial Management

Financial ratio analysis is not only a popular method of financial statement analysis, but an effective one. It can help reveal vital information about a business, such as accounting and budgetary efficiencies, ability to finance and invest in business opportunities, and generally help businesses identify internal trends and also serve

Why Ethics Is Important in Marketing Research?

Importance of Ethics in Marketing Research

It is very important to have ethics in marketing research because everyone involved from the clients and the public to the respondents and the researchers all have rights and obligations. When market research methods don’t involve ethics, lines are easily crossed and laws are broken. When the importance of ethics in

8 Resources for Drumming Up Better Business Blog Topics

8 Resources for Drumming Up Better Business Blog Topics

Guest Post by Shanna Mallon  Shanna Mallon is a contributing writer for Straight North, a top Internet marketing firm in Chicago providing specialized SEO, web development and other online marketing services. She’s also been a freelance writer since 2007. *** Whether your industry is computer technology or mechanical software, you always need new topic

Genius Productivity Hacks for CHROs and HR Professionals

Genius Productivity Hacks for CHROs and HR Professionals

If there is one goal that all Chief HR Officers and HR professionals seek to achieve every day, it is to be able to maximize their productivity. If you try to look closely, you’ll be amazed at how much time you end up wasting on a daily basis. One very common

Bython Media Expands Demand Generation Team to Help Clients Increase Sales Opportunities

Bython Media Team

Bython Media, a leading digital publishing and B2B marketing company, announced the expansion of its sales and marketing team by promoting Sid Chopra to Vice President of Demand Generation and hiring Jonathan Rosenfeld as its new Director of Demand Generation. Sid Chopra previously served as AVP of Strategic Alliances. He brings

Five Financial Statement Analysis Techniques

Five Financial Statement Analysis Techniques

No matter how big or small a business is, they need to conduct regular financial statement analysis to both understand a company’s current standing as well as predict future financial outcome. There are several different techniques when approaching financial analysis, each which focus on a slightly different area to examine,

Launching a Reddit Marketing Campaign? Here’s What You Should Know

Thinking to Launch a Reddit Marketing Campaign

Reddit is not the only fourth most visited website in the U.S. with over 330 million monthly users and 138 thousand active communications, Reddit is a paradise for entrepreneurs. What makes Reddit a really great platform for entrepreneurs are the many subreddits dedicated to making entrepreneur’s lives easier and their

Adroll Acquires Growlabs and Boosts Rollworks Unit

Adroll Acquires Growlabs and Boosts Rollworks Unit

Adroll Group announced the acquisition of Growlabs, a two-year-old startup with a comprehensive B2B database and suite of lead generation and outbound sales automation technologies. The acquisition of Growlabs will “bolster AdRoll Group’s identity graph and data capabilities to strengthen B2B offerings,” according to a company statement. San Francisco based startup