Tag: database marketing
Article is about Why Database Marketing Matters

Why Database Marketing Matters

Considering the hype around modern and innovative marketing techniques, it is important to not overlook some of the primary building blocks of effective marketing. Database...
A Brief Explanation About What is Database Marketing & Its Importance

What is Database Marketing?

Database marketing is an extension to direct marketing. It allows the increase of customer engagement and loyalty programs for businesses. One of the main reasons...
Database Marketing: Challenges and Actionable Solutions

Database Marketing: Challenges and Ac...

Effective and relevant marketing continues to be a huge focus in business. Marketers now know the importance of paying attention to data and creating messaging…