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Many companies are packed with more data than ever before. There are different types of customer data sets that businesses can rely on. This data...

What is Customer Data Platform (CDP)? Customer Data Platform (CDP) is marketer-managed database software that organizes and consolidates customer data from multiple entry points into...

The marketing industry is overloaded with a wide range of different strategies to consider and take advantage of daily. There is a constant and steady…

When it comes to customer’s personal data, it is necessary for customers to feel protected and respected for them to feel like they can trust…

Follow these steps to offer your customers better experiences. Before you begin to digitally transform your organization, it is important to think of how you…

Is your business getting the most out of your data? What your customer intelligence data can tell you. Customers in today’s market have options. They…

Centralized data is necessary for marketing teams to achieve their goals. Centralized data increases marketing ROI, ensures content is consistent throughout the company and eliminates…