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iphone crisis

The iPhone ‘Crisis’ is a Real Opportu...

September 17, 2021

With every new announcement Apple makes about limiting ad targeting, programmatic advertisers shift some spend over to Android. It is already possible to measure the…

Advertising Landscape

The Shifting Advertising Landscape

May 13, 2021

The Role of Intent in a Post-Cookie World By Ryan Bricklemyer, VP of Ad Operations and Product at Octopus Interactive The modern ecosystem for digital…

John McKelvey

John McKelvey, Creative Entrepreneur ...

October 28, 2019

The ambitious new creative endeavor will work with brands at the intersection of advertising, entertainment, and technology to create cultural impact. PRESS RELEASE — LOS…

Samsung Runs Past P&G as World’s Largest Advertiser

Samsung Runs Past P&G as World’s...

December 5, 2018

Samsung Electronics runs past Proctor & Gamble to become the largest advertiser in the world, with an advertising spend of an incredible $11.2 billion. P&G,…

PageFair Purchased by Blockthrough

PageFair Purchased by Blockthrough

November 29, 2018

Blockthrough, which helps online publishers recoup advertising dollars from ad blockers, announced the acquisition of PageFair, an analytics technology company that measures more than 12…

OpenX Brings on Former Google Executive Michael Martin

OpenX Brings on Former Google Executi...

November 15, 2018

The world’s leading independent advertising technology provider OpenX announced that it has appointed Michael Martin as the new Vice President of Global DSP Partnerships. In…

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