Tag: ADVERTISING
iphone crisis

The iPhone ‘Crisis’ is a Real Opportu...

With every new announcement Apple makes about limiting ad targeting, programmatic advertisers shift some spend over to Android. It is already possible to measure the…
Advertising Landscape

The Shifting Advertising Landscape

The Role of Intent in a Post-Cookie World By Ryan Bricklemyer, VP of Ad Operations and Product at Octopus Interactive The modern ecosystem for digital…
John McKelvey

John McKelvey, Creative Entrepreneur ...

The ambitious new creative endeavor will work with brands at the intersection of advertising, entertainment, and technology to create cultural impact. PRESS RELEASE — LOS…
Samsung Runs Past P&G as World’s Largest Advertiser

Samsung Runs Past P&G as World’s...

Samsung Electronics runs past Proctor & Gamble to become the largest advertiser in the world, with an advertising spend of an incredible $11.2 billion. P&G,…
PageFair Purchased by Blockthrough

PageFair Purchased by Blockthrough

Blockthrough, which helps online publishers recoup advertising dollars from ad blockers, announced the acquisition of PageFair, an analytics technology company that measures more than 12…
OpenX Brings on Former Google Executive Michael Martin

OpenX Brings on Former Google Executi...

The world’s leading independent advertising technology provider OpenX announced that it has appointed Michael Martin as the new Vice President of Global DSP Partnerships. In…